eCommerce Analytics for Easy Digital Downloads
by Jordy Meow · Analytics
Also makes 29 other plugins · 352.1K+ installs across the portfolio →
Send the Easy Digital Downloads events to Google Analytics (GA4).
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
20+
≈27 estimated
Momentum
+19%
downloads vs prior 30d
Biggest opportunity: “analytics”, “ecommerce” and “edd” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 67 average across 1,832 Analytics plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 20 of 3.5K lifetime downloads are still running, below its category: the median Analytics plugin keeps 1.2%, across 1,011 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 4+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 6.0.18.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1526 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.0.18; the current branch is 6.8
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1526 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| analytics your tag | Not in the top 24 | ||
| ecommerce your tag | Not in the top 24 | ||
| edd your tag | Not in the top 24 | ||
| google your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “analytics”, “ecommerce” and “edd” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 153 · peaks are release surges
Directory rank
Ranked about #25,400 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
4.2y ago
latest release · v0.0.7 · 29 Aug 2022
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago; the previous band took 13 months to cross, which places it about 74% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ webrentalsystem3.3y ago
This plugin does everything needed for recording EDD transactions in Google Analytics, and these can be imported as conversions in Google Ads too (see my post in the support area). Thanks for providing this!
Read on wp.org ↗ - ★★★★★ accordionmaniac3.4y ago
Took me a while to dig through different plugins to find this one, but glad I did, as it covers a gap that Google Analytics and EDD don’t cover by themselves.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Send the Easy Digital Downloads events to Google Analytics (GA4)."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics, Easy Digital Downloads.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,118 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "ecommerce", "tracking" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-25 30+ → 20+ down after 391 days in tier
- 2025-06-29 40+ → 30+ down after 10 days in tier
- 2025-06-19 30+ → 40+ up after 11 days in tier
- 2025-06-08 40+ → 30+ down after 109 days in tier
- 2025-02-19 30+ → 40+ up after 5 days in tier
- 2025-02-14 40+ → 30+ down after 1 days in tier
- 2025-02-13 30+ → 40+ up after 66 days in tier
- 2024-12-09 40+ → 30+ down after 11 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 3 shared tags A -
Simple Universal Google Analytics 3K+ installs · 4.2★ · 3 shared tags D -
Super Simple Google Analytics 2K+ installs · 4.0★ · 3 shared tags D -
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 2 shared tags A -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 2 shared tags A -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for eCommerce Analytics for Easy Digital Downloads into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/edd-ecommerce-analytics" width="480" height="300" style="border:0" loading="lazy" title="eCommerce Analytics for Easy Digital Downloads — Plugin Pulse"></iframe> eCommerce Analytics for Easy Digital Downloads: 20+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/edd-ecommerce-analytics
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