Email Customizer

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.

Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.

wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.

4 searches this plugin appeared in over the last 90 days, 2 listed. 2 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.

Directory rank

Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 79% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Crossed into this band 15 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.

1. ★★★★★ Jorge Ocampo

   3.1y ago

   Simple and hassle-free, this should be a functionality built into WordPress, I didn’t even realize this was what I needed, until I tried “Noptin Newsletters” (which is also great)

   Read on wp.org ↗
2. ★★★★★ Ace

   3.6y ago

   I have searched for YEARS for a simple and clean plugin and finally just got so frustrated with the other ones on the market overcomplicating it. THANK YOU for releasing this clean version, without any style over-rides – and even MORE options – love the content spacing option, and the hover icons to edit each section! Let’s see how compatible it is with other plugins, but for now – looks great! Exactly what I was looking for without having to hand code it!

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.2

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-07-25 400+ → 300+ down after 1 days in tier
2. 2025-07-24 300+ → 400+ up after 3 days in tier
3. 2025-07-21 400+ → 300+ down after 366 days in tier
4. 2024-07-20 500+ → 400+ down after 120 days in tier
5. 2024-03-22 400+ → 500+ up after 153 days in tier
6. 2023-10-21 300+ → 400+ up after 2 days in tier
7. 2023-10-19 400+ → 300+ down after 11 days in tier
8. 2023-10-08 300+ → 400+ up after 8 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Email Customizer into a readme, a review or a deck. It updates itself.

Email Customizer: 300+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/email-customizer