Email Customizer

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 79% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ Jorge Ocampo

   3.0y ago

   Simple and hassle-free, this should be a functionality built into WordPress, I didn’t even realize this was what I needed, until I tried “Noptin Newsletters” (which is also great)

   Read on wp.org ↗
2. ★★★★★ Ace

   3.5y ago

   I have searched for YEARS for a simple and clean plugin and finally just got so frustrated with the other ones on the market overcomplicating it. THANK YOU for releasing this clean version, without any style over-rides – and even MORE options – love the content spacing option, and the hover icons to edit each section! Let’s see how compatible it is with other plugins, but for now – looks great! Exactly what I was looking for without having to hand code it!

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.2

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-07-25 400+ → 300+ down after 1 days in tier
2. 2025-07-24 300+ → 400+ up after 3 days in tier
3. 2025-07-21 400+ → 300+ down after 366 days in tier
4. 2024-07-20 500+ → 400+ down after 120 days in tier
5. 2024-03-22 400+ → 500+ up after 153 days in tier
6. 2023-10-21 300+ → 400+ up after 2 days in tier
7. 2023-10-19 400+ → 300+ down after 11 days in tier
8. 2023-10-08 300+ → 400+ up after 8 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ installs · 4.6★ · 3 shared tags A
• Mailonix – Email Template Customizer for WooCommerce 20K+ installs · 4.5★ · 3 shared tags A
• Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ installs · 4.2★ · 3 shared tags A
• 9MAIL – WordPress Email Templates Designer 200+ installs · 4.2★ · 3 shared tags A
• Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A
• Email Template Designer – WP HTML Mail 20K+ installs · 4.7★ · 2 shared tags C

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Drop a live Pulse card for Email Customizer into a readme, a review or a deck. It updates itself.

Email Customizer: 300+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/email-customizer