Email Marketing by EmailOctopus
by EmailOctopus · Email & Marketing
Official plugin. Allows you to add EmailOctopus subscriber forms to your WordPress site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
4K+
≈4.1K estimated
Momentum
+10%
downloads vs prior 30d
Biggest opportunity: Swap “email marketing” for “bounce”. “email marketing” isn't earning its slot: it only gets you to #17. “bounce” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →8.3%
of downloads still active
At least 4K of 48.4K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,296 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 75 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| emailoctopus your tag | #1 | #3 | 0 |
| emailoctopus plugin your tag | #1 | #3 | 0 |
| emailoctopus form your tag | #1 | #2 | 0 |
| collect emails your tag | #7 | #17 | down 1 |
| email marketing your tag | #17 | #21 | up 2 |
| re marketing | #6 | #16 | 0 |
| drip | #11 | #21 | down 1 |
| marketing | #22 | #21 | up 2 |
| email marketing tool | #21 | #21 | up 2 |
| bounce | #21 | #22 | 0 |
| marketing tools | #22 | #22 | down 1 |
| marketing tool | #23 | #22 | 0 |
41 searches this plugin appeared in over the last 90 days, 12 listed. 29 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “email marketing” for “bounce”. “email marketing” isn't earning its slot: it only gets you to #17. “bounce” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
6mo ago
latest release · v3.1.10 · 19 May 2026
38
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 38 days ago and the previous band took 13 months to cross, so the real count is still just over 4K.
At the current install trend, crossing 5K+ in roughly 179 days.
Install history since 12 Jan 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ B3.0y ago
I use this service for my Woocommerce store, it works great, but I need a radiobox on the checkout so clients can check a “Subscribe to the newsletter” on the checkout page. That’s all that is missing.
Read on wp.org ↗ - ★★★★★ junaidz816.8y ago
Professionally Build Portfolio plugin. Easy and Fast!
Read on wp.org ↗ - ★★★★★ zato92gmail6.9y ago
Good soft! Veru useful Hello from Russia)
Read on wp.org ↗ - ★★★★★ erinobaker9.5y ago
Does what it says on the box with minimal effort, making the email octopus service even more useful. Nice work
Read on wp.org ↗ - ★★★★★ payhip11.0y ago
A great plugin for an already great email service. Thank guys!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.1.10 Support for WordPress 7.0. Bug fixes and improvements. 3.1.10
- — Version 3.1.9 Bug fixes and improvements. 3.1.9
- — Version 3.1.8 Applying our new branding. 3.1.8
- — Version 3.1.7 Bug fixes and improvements. 3.1.7
- — Version 3.1.6 Bug fixes and improvements. 3.1.6
- — Version 3.1.5 Bug fixes and improvements. 3.1.5
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Official plugin. Allows you to add EmailOctopus subscriber forms to your WordPress site."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,205 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "collect emails", "emailoctopus form" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-23 3K+ → 4K+ up after 378 days in tier
- 2025-09-10 2K+ → 3K+ up after 501 days in tier
- 2024-04-27 1K+ → 2K+ up after 1187 days in tier
- 2021-01-26 900+ → 1K+ up after 192 days in tier
- 2020-07-18 800+ → 900+ up after 32 days in tier
- 2020-06-16 600+ → 800+ up after 299 days in tier
- 2019-08-22 500+ → 600+ up after 91 days in tier
- 2019-05-23 400+ → 500+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 1 shared tag B -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 1 shared tag A -
Brevo – Email, SMS, Web Push, Chat, and more. 100K+ installs · 4.1★ · 1 shared tag B -
Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 1 shared tag A -
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Email Marketing by EmailOctopus into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/emailoctopus" width="480" height="300" style="border:0" loading="lazy" title="Email Marketing by EmailOctopus — Plugin Pulse"></iframe> Email Marketing by EmailOctopus: 4K+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/emailoctopus
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