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wp.org search vs our merit ranking: “emailoctopus”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “emailoctopus”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hostbox Google reCAPTCHA shows at wp.org #8 but places #15 on merit, a gap of 7 places. Its 600+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation places #12 on merit, 4.9★ from 160 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Connect Contact Form 7 to Mailchimp, Brevo, MailerLite, Klaviyo, GetResponse, EmailOctopus, Campaign Monitor & Moosend 40K+ · 4.3★ (190) wp.org #3 2 too low 2 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #4 ↓1 2 too low 3 Email Marketing by EmailOctopus 4K+ · 5.0★ (6) wp.org #1 2 too high 4 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #6 ↓1 2 too low 5 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #5 ↓1 6 EO4WP: EmailOctopus for WordPress 200+ · 5.0★ (4) wp.org #2 4 too high 7 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #10 ↓2 3 too low 8 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #11 ↓1 3 too low 9 FuseWP – WordPress User Sync to Email List & Marketing Automation (Mailchimp, Constant Contact, ActiveCampaign etc.) 2K+ · 4.9★ (25) wp.org #7 ↓1 2 too high 10 Bit Flows: AI Agent Automation & Integrations for Forms, CRM, eCommerce, Google Sheets, and More 1K+ · 4.9★ (64) wp.org #16 ↓3 6 too low 11 Quill Forms | Conversational Multi Step Forms, Surveys & quizzes 3K+ · 4.8★ (44) wp.org #9 2 too high 12 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #24 ↓1 12 too low 13 WebinarPress – Webinar System for WordPress 800+ · 4.1★ (40) wp.org #14 ↑1 1 too low 14 Blocksy Companion 300K+ · 4.7★ (93) wp.org #23 ↓1 9 too low 15 Hostbox Google reCAPTCHA 600+ · 5.0★ (4) wp.org #8 ↓1 7 too high 16 SweepWidget – Giveaway, Contest, Sweepstakes, Competition & Photo Contest Plugin 100+ · 4.3★ (14) wp.org #18 ↓1 2 too low 17 Sitebix to EmailOctopus — · 0.0★ (0) wp.org #13 ↓2 4 too high 18 ClickSyncr for EmailOctopus – Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Fluent Forms, Formidable & Forminator — · 0.0★ (0) wp.org #15 ↓1 3 too high 19 FlowSync – Sync WordPress Users to Any CRM (HubSpot, Pipedrive, Brevo, Zoho & SuiteCRM) 20+ · 5.0★ (1) wp.org #12 7 too high 20 ComboBlocks — Block Library & Page Builder 100+ · 0.0★ (0) wp.org #17 ↓1 3 too high 21 GSheet Membership — · 0.0★ (0) wp.org #19 ↓1 2 too high 22 T TriggerNinja For Contact Form 7 — · 0.0★ (0) wp.org #20 ↓1 2 too high 23 T TriggerNinja – Actions for Elementor Form — · 0.0★ (0) wp.org #21 ↓1 2 too high 24 T TriggerNinja – Actions for Ninja Forms — · 0.0★ (0) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.