Variation Swatches for WooCommerce Stores

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ mehvishfatima01

   1.9y ago

   This plugin is a fantastic addition to your WooCommerce website. It allows for customizable swatches and gives you greater control. The customer service is excellent—they respond quickly and help you resolve any issues Special Thanks to Rajiv Farwaha!

   Read on wp.org ↗
2. ★★★★★ 123clic

   2.1y ago

   This user-friendly plugin is all you need to transform the variable product attributes into more attractive and clickable swatches, making your e-commerce site more engaging and easier to navigate. The support is also great.

   Read on wp.org ↗
3. ★★★★★ mecsys

   2.1y ago

   Variation Swatches for WooCommerce plugin is highly functional, easy to configure, and full of fetures, even in the free version. Had one question and the support team was quick to respond and gave me the answer I needed. Highly recommend this plugin for displaying images on the Product order page

   Read on wp.org ↗
4. ★★★★★ natsshop

   2.2y ago

   Great plugin with many important functions and the support helps immediately in a competent and friendly manner. Thank you for the help.

   Read on wp.org ↗
5. ★★★★★ totomoto74

   2.6y ago

   It support the same functionality as more expensive options. So, test it! Support is fast and responsive, willing to tackle with your site if you have any issues. Worm recommendation from me.

   Read on wp.org ↗
6. ★★★★★ renaud007

   3.2y ago

   I like how the products look with this plugin and I had an issue with how the plugin was working with the list mode outside of shop page and they fixed the issue really quick. Works perfect

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-11-16 100+ → 200+ up after 1 days in tier
2. 2025-11-15 200+ → 100+ down after 2 days in tier
3. 2025-11-13 100+ → 200+ up after 586 days in tier
4. 2024-04-06 200+ → 100+ down after 64 days in tier
5. 2024-02-02 100+ → 200+ up after 1 days in tier
6. 2024-02-01 200+ → 100+ down after 7 days in tier
7. 2024-01-25 100+ → 200+ up after 3 days in tier
8. 2024-01-22 200+ → 100+ down after 11 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• WCBoost – Variation Swatches 50K+ installs · 4.2★ · 2 shared tags A
• Variation Swatches for WooCommerce 9K+ installs · 4.8★ · 2 shared tags A
• Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B
• WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B
• WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B
• WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.2★ · 1 shared tag C

Embed this report card

Drop a live Pulse card for Variation Swatches for WooCommerce Stores into a readme, a review or a deck. It updates itself.

Variation Swatches for WooCommerce Stores: 200+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/enweby-variation-swatches-for-woocommerce