Color and Image Swatches for Variable Product Attributes
by Phoeniixx · eCommerce
Also makes 24 other plugins · 4.3K+ installs across the portfolio →
By using our woocommerce plugin you can generate color and image swatches to display the available product variable attributes like colors, sizes, st …
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Health
F 39/100
Stale · Likely abandoned
Active installs
900+
≈980 estimated
Momentum
+38%
low volume, under 1,000 downloads a month
Biggest opportunity: “product attribute swatches”, “product variable color and image swatches” and “variation swatches” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
39 health vs 71 average across 9,878 eCommerce plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 900 of 97.9K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,185 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.6.23, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2150 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.6.23; the current branch is 7.1
3.1★ over 20 reviews, weighted for review count to 3.8★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2150 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| product attribute swatches your tag | Not in the top 24 | ||
| product variable color and image swatches your tag | Not in the top 24 | ||
| variation swatches your tag | Not in the top 24 | ||
| woocommerce attributes your tag | Not in the top 24 | ||
| woocommerce product swatch your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 0 listed. 2 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “product attribute swatches”, “product variable color and image swatches” and “variation swatches” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 206 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
5.9y ago
latest release · v2.0.6 · 16 Dec 2020
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and the previous band took 2.4 years to cross, so the real count is still just under 1K.
Install history since 5 Nov 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ sheepdear5.8y ago
Doesn’t work any more. Images don’t show.
Read on wp.org ↗ - ★★★★★ Miguel Veloso6.4y ago
It gives fatal error once installed.
Read on wp.org ↗ - ★★★★★ nixsys7.2y ago
Limited functionality and no trial period.
Read on wp.org ↗ - ★★★★★ iman02027.7y ago
I bought and install the pro version of the plug-in, very handy and effective, as I needed it, There was some issue that technical support took care of it very fast, happy with my choice
Read on wp.org ↗ - ★★★★★ lepress8.1y ago
It totally wastes time to try the free version. Because only the type of color is available in free version. So Ridiculous. There are so many other free versions of plugins with the type of Image.
Read on wp.org ↗ - ★★★★★ pwilliamson8.3y ago
I looked at the range of solutions available for my website and found this to be the most functional and certainly the best value. When I had a problem setting up (my own fault) the team got in there and solved it for me quickly and politely. Don’t worry about those year-old single star reviews, this company wins on function, value AND support!
Read on wp.org ↗ - ★★★★★ ButtonPusher8.3y ago
This plugin is amazing and does exactly what i need!
Read on wp.org ↗ - ★★★★★ flipens8.9y ago
+billions installation plugins were not working. This plugin does on my version.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 5 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "By using our woocommerce plugin you can generate color and image swatches to display the available product..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Multisite, Zoom.
- ✓ Headings and lists 7 headings and 6 lists.
- ✓ Enough to quote 2,799 characters of description.
- ! Tags match the text Only 0 of 5 tags appear in the text ("product attribute swatches", "product variable color and image swatches", "variation swatches", "woocommerce attributes", "woocommerce product swatch" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-10 1K+ → 900+ down after 871 days in tier
- 2024-03-22 2K+ → 1K+ down after 442 days in tier
- 2023-01-05 3K+ → 2K+ down after 151 days in tier
- 2022-08-07 4K+ → 3K+ down after 606 days in tier
- 2020-12-09 5K+ → 4K+ down after 379 days in tier
- 2019-11-26 6K+ → 5K+ down after 126 days in tier
- 2019-07-23 7K+ → 6K+ down after 260 days in tier
- 2018-11-05 6K+ → 7K+ up after 96 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce 9K+ installs · 4.5★ · 2 shared tags A -
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 2 shared tags A -
Swatchly – Product Variation Swatches for WooCommerce 5K+ installs · 4.3★ · 2 shared tags A -
Variation Swatches for WooCommerce 2K+ installs · 3.6★ · 2 shared tags -
Variation Swatches for WooCommerce Stores 100+ installs · 4.3★ · 2 shared tags A -
Premmerce Variation Swatches for WooCommerce 100+ installs · 3.9★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Color and Image Swatches for Variable Product Attributes into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/color-and-image-swatches-for-variable-product-attributes" width="480" height="300" style="border:0" loading="lazy" title="Color and Image Swatches for Variable Product Attributes — Plugin Pulse"></iframe> Color and Image Swatches for Variable Product Attributes: 900+ active installs, 3.1★ (20 reviews). Plugin Pulse (WP Mayor), as of 2026-11-05. https://plugins.wpmayor.com/plugin/color-and-image-swatches-for-variable-product-attributes
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