wp.org search vs our merit ranking: “facebook conversion api”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “facebook conversion api”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Meta pixel for WordPress shows at wp.org #5 but places #14 on merit, a gap of 9 places. Its 400K+ installs carry it up the search order; its 2.7★ average from 164 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #12 on merit, 4.9★ from 701 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.
Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41)
wp.org #1 ↑1 2 
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399)
wp.org #4 ↑2 2 too low 3 
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) not PHP-currentheavy footprint
wp.org #3 ↑1 4 
Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667)
wp.org #7 3 too low 5 
Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1071)
wp.org #9 ↑1 4 too low 6 
PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281)
wp.org #6 ↓1 7 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #10 ↓2 3 too low 8 
Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) throws errorsnot PHP-current
wp.org #8 ↑1 9 
Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) not PHP-current
wp.org #11 ↑6 2 too low 10 
Meta for WooCommerce 400K+ · 2.1★ (481) throws errorsnot PHP-current low rating, top placement
wp.org #2 ↓1 8 too high 11 
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186)
wp.org #12 ↑4 1 too low 12 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701)
wp.org #19 ↑4 7 too low 13 
Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1148)
wp.org #20 ↑2 7 too low 14 Meta pixel for WordPress 400K+ · 2.7★ (164) low rating, top placement
wp.org #5 ↓2 9 too high 15 
Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) throws errorsnot PHP-current
wp.org #15 16 
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) heavy footprint
wp.org #16 ↑5 17 
ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051)
wp.org #23 6 too low 18 
HandL UTM Grabber / Tracker 10K+ · 4.8★ (146)
wp.org #24 ↓4 6 too low 19 
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) throws errorsnot PHP-currentheavy footprint
wp.org #13 ↓2 6 too high 20 
Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641)
wp.org #22 ↓7 2 too low 21 
Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels 2K+ · 5.0★ (19) thin reviews
wp.org #17 ↓4 4 too high 22 
MStore API – Create Native Android & iOS Apps On The Cloud 2K+ · 3.7★ (21) thin reviews
wp.org #14 ↓2 8 too high 23 
CoCart – Headless REST API for WooCommerce 900+ · 4.9★ (21) throws errorsnot PHP-current thin reviews
wp.org #18 ↓4 5 too high 24 
Stape Conversion Tracking 10K+ · 5.0★ (4) thin reviews
wp.org #21 ↓2 3 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.