Fmtify: Auto WebP and AVIF Converter
by Chathurya Wijerathna · Performance
Automatically converts your media library images to WebP and AVIF for faster page loads.
80 health vs 66 average across 918 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2026-06-10 · 37 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
48
now · peak 92
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Estimated active installs
wp.org reports only “—”. The real number sits in this band.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-06-12 · 33 observations
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 3 shared tags A -
PNG to JPG 10K+ installs · 4.5★ · 3 shared tags B -
Cimo – Free Instant Image Optimizer & WebP Converter 9K+ installs · 4.4★ · 3 shared tags A -
Image Converter for WebP 800+ installs · 4.2★ · 3 shared tags A -
EWWW Image Optimizer 1M+ installs · 4.8★ · 2 shared tags A -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A
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<iframe src="https://plugins.wpmayor.com/embed/fmtify" width="480" height="300" style="border:0" loading="lazy" title="Fmtify: Auto WebP and AVIF Converter — Plugin Pulse"></iframe> Fmtify: Auto WebP and AVIF Converter: — active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/fmtify