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wp.org search vs our merit ranking: “auto convert all bmp”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “auto convert all bmp”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

atec WebP shows at wp.org #4 but places #8 on merit, a gap of 4 places. Its 70+ installs carry it up the search order; its 4.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1,966) wp.org #1 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 3 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #3 ↓1 4 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #5 ↓1 wp.org ranks it 1 place below merit 5 ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ · 4.8★ (145) wp.org #7 ↓1 wp.org ranks it 2 places below merit 6 Seraphinite Post .DOCX Source 800+ · 4.6★ (45) wp.org #9 ↓1 wp.org ranks it 3 places below merit 7 Export All Posts, Products, Orders & Users | WP Ultimate Exporter | WordPress CSV Export 6K+ · 3.2★ (16) wp.org #6 ↓1 wp.org ranks it 1 place above merit 8 atec WebP 70+ · 4.7★ (3) wp.org #4 ↓1 wp.org ranks it 4 places above merit 9 Square Thumbnails 700+ · 4.2★ (19) wp.org #16 ↓3 wp.org ranks it 7 places below merit 10 Projectopia – Project Management Tool 200+ · 5.0★ (7) wp.org #15 ↓3 wp.org ranks it 5 places below merit 11 Pixellize Image Optimizer 200+ · 5.0★ (3) wp.org #8 ↓1 wp.org ranks it 3 places above merit 12 Image Background Remover 300+ · 5.0★ (2) wp.org #11 wp.org ranks it 1 place above merit 13 Rapls PDF Image Creator – PDF Thumbnails & Featured Images 100+ · 5.0★ (3) wp.org #18 ↓3 wp.org ranks it 5 places below merit 14 Web Pixel Studio Image Compressor 50+ · 5.0★ (1) wp.org #10 ↓1 wp.org ranks it 4 places above merit 15 Michael Cloud Image Auto Importer 10+ · 0.0★ (0) wp.org #14 ↑3 wp.org ranks it 1 place above merit 16 neo Optimize – Resize and cache images – the original remains untouched 30+ · 5.0★ (1) wp.org #12 ↓2 wp.org ranks it 4 places above merit 17 EXIF Meta Manager 10+ · 5.0★ (1) wp.org #13 ↓2 wp.org ranks it 4 places above merit 18 ImReso: Unlimited Target-Size Image Compressor 30+ · 0.0★ (0) wp.org #19 ↓3 wp.org ranks it 1 place below merit 19 AltGenix AI Image SEO 40+ · 5.0★ (1) wp.org #17 ↓3 wp.org ranks it 2 places above merit 20 Fmtify: Auto WebP and AVIF Converter — · 0.0★ (0) wp.org #22 ↓2 wp.org ranks it 2 places below merit 21 Nimblura Image Optimizer for WebP — · 0.0★ (0) wp.org #23 ↓2 wp.org ranks it 2 places below merit 22 SEOPix — AI Image SEO Optimizer — · 0.0★ (0) wp.org #24 ↓2 wp.org ranks it 2 places below merit 23 neoMotion – Creative stop-motion editor for neoDraw 20+ · 5.0★ (1) wp.org #20 ↓1 wp.org ranks it 3 places above merit 24 neoAnimate – Impressive animation editor for neoDraw 10+ · 5.0★ (1) wp.org #21 ↓3 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.