wp.org search vs our merit ranking: “google conversion tracking”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “google conversion tracking”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Conversion Tracking for WooCommerce shows at wp.org #6 but places #19 on merit, a gap of 13 places. Its 20K+ installs carry it up the search order; its 3.0★ average from 24 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #12 on merit, 4.8★ from 14387 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #1 2

MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #3 1 too low 3

Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #5 2 too low 4

GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #4 5

Google for WooCommerce 800K+ · 2.7★ (268) low rating, top placement wp.org #2 3 too high 6

GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #7 1 too low 7

Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4514) wp.org #12 ↓1 5 too low 8

Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #11 ↑1 3 too low 9

WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #9 ↑1 10

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1322) wp.org #16 ↓3 6 too low 11

CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #15 ↑1 4 too low 12

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #19 7 too low 13

Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #17 ↑1 4 too low 14

Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #13 ↑1 1 too high 15

Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ · 4.7★ (488) wp.org #20 ↓1 5 too low 16

Pixel Cat – Conversion Pixel Manager 40K+ · 4.0★ (41) wp.org #8 8 too high 17

Tracking Code Manager 90K+ · 4.1★ (58) wp.org #10 ↓1 7 too high 18

Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #21 3 too low 19

Conversion Tracking for WooCommerce 20K+ · 3.0★ (24) thin reviews wp.org #6 13 too high 20

ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ · 2.5★ (1546) wp.org #18 ↓1 2 too high 21

CP Referrer and Conversion Tracking 300+ · 4.7★ (12) thin reviews wp.org #23 ↓2 2 too low 22

Stape Conversion Tracking 10K+ · 5.0★ (4) thin reviews wp.org #14 ↑1 8 too high 23

Enhanced Ecommerce Google Analytics for WooCommerce 1K+ · 5.0★ (6) thin reviews wp.org #22 ↓2 1 too high 24

Tracking Script Manager 2K+ · 4.1★ (7) thin reviews wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.