Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “ad tracking”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ad tracking”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Conversion Tracking for WooCommerce shows at wp.org #9 but places #17 on merit, a gap of 8 places. Its 20K+ installs carry it up the search order; its 3.0★ average from 24 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) places #11 on merit, 4.9★ from 186 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #1 2 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #2 ↑1 3 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #3 ↓1 4 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1012) wp.org #4 ↑1 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #5 ↑1 6 Tracking Code Manager 90K+ · 4.1★ (58) wp.org #6 ↓2 7 Ad Invalid Click Protector (AICP) 10K+ · 4.7★ (62) wp.org #8 ↑1 1 too low 8 Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ · 4.5★ (221) wp.org #10 ↑3 2 too low 9 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #7 ↑1 2 too high 10 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #14 4 too low 11 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #16 ↑5 5 too low 12 Quads Ads Manager for Google AdSense 20K+ · 4.9★ (1087) wp.org #15 3 too low 13 Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ · 4.7★ (488) wp.org #24 ↓10 11 too low 14 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #17 3 too low 15 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #22 7 too low 16 Google for WooCommerce 800K+ · 2.7★ (268) wp.org #12 ↓5 4 too high 17 Conversion Tracking for WooCommerce 20K+ · 3.0★ (24) wp.org #9 ↑1 8 too high 18 Tracking Script Manager 2K+ · 4.1★ (7) wp.org #11 7 too high 19 Wp Tracking Codes 800+ · 5.0★ (4) wp.org #13 ↓1 6 too high 20 E Easy UTM tracking with contact form 7 2K+ · 4.5★ (8) wp.org #19 ↓1 1 too high 21 Ad Commander – Ad Manager for Banners, AdSense, Ad Networks 200+ · 5.0★ (4) wp.org #18 ↓2 3 too high 22 Stape Conversion Tracking 10K+ · 5.0★ (4) wp.org #20 ↓1 2 too high 23 Raptive Ads 6K+ · 5.0★ (3) wp.org #21 ↓1 2 too high 24 AdFlow – Ad Inserter & Ad Manager: AdSense, Banner Ads & ads.txt 3K+ · 5.0★ (3) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.