wp.org search vs our merit ranking: “wordpress user import”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “wordpress user import”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WP All Import – Import Add-On for ACF shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 50K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder places #11 on merit, 4.8★ from 832 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821)
wp.org #1 2 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #2 3 
Export and Import Users and Customers 50K+ · 4.8★ (442)
wp.org #3 ↑2 4 
TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625)
wp.org #4 ↑2 5 
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966)
wp.org #5 ↓1 6 
User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738)
wp.org #9 ↑1 3 too low 7 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #10 ↓2 3 too low 8 
User Role Editor 700K+ · 4.5★ (288)
wp.org #7 1 too high 9 
Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281)
wp.org #12 ↑3 3 too low 10 
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #14 4 too low 11 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832)
wp.org #17 ↓5 6 too low 12 
One Click Demo Import 1M+ · 4.3★ (79) host-installed base
wp.org #6 ↓3 6 too high 13 
Customizer Export/Import 100K+ · 4.8★ (115)
wp.org #16 3 too low 14 
Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205)
wp.org #23 9 too low 15 
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337)
wp.org #22 7 too low 16 
Import Users from CSV 10K+ · 4.1★ (44)
wp.org #11 5 too high 17 
User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537)
wp.org #21 4 too low 18 
WP Import Export Lite 40K+ · 4.0★ (113)
wp.org #19 1 too low 19 
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155)
wp.org #20 ↑1 1 too low 20 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) thin reviews
wp.org #8 ↑1 12 too high 21 
WordPress Importer 2M+ · 3.1★ (327)
wp.org #15 ↑2 6 too high 22 
Advanced Import 80K+ · 4.4★ (7) thin reviews
wp.org #13 9 too high 23 S Simple Membership WP user Import 4K+ · 5.0★ (2) thin reviews
wp.org #18 5 too high 24 
Import Users & Customers with Meta | WP Ultimate CSV Importer Add-on 5K+ · 3.0★ (2) thin reviews
wp.org #24 Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.