Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “microsoft ads”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “microsoft ads”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Microsoft Advertising Universal Event Tracking (UET) shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 4K+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA places #8 on merit, 4.8★ from 3026 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #1 2 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #2 3 WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ · 4.9★ (154) wp.org #3 4 WPO365 | MICROSOFT 365 GRAPH MAILER 10K+ · 5.0★ (40) wp.org #4 5 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #9 4 too low 6 Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ · 4.8★ (87) wp.org #6 ↑2 7 Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels 2K+ · 5.0★ (19) wp.org #5 2 too high 8 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3026) wp.org #21 ↑3 13 too low 9 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #19 10 too low 10 CHP Ads Block Detector 800+ · 4.0★ (25) wp.org #7 ↓1 3 too high 11 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (85) wp.org #16 5 too low 12 Download Manager 90K+ · 4.1★ (1006) wp.org #23 ↓4 11 too low 13 OAuth Single Sign On – SSO (OAuth Client) 6K+ · 4.9★ (327) wp.org #24 ↓4 11 too low 14 Hafenstudios Ads – Ad Manager, AdSense & Banner Ads 100+ · 5.0★ (14) wp.org #11 ↑1 3 too high 15 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #20 5 too low 16 WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More 2K+ · 4.8★ (27) wp.org #15 1 too high 17 Affiliate Sales in Google Analytics and other tools 1K+ · 4.8★ (12) wp.org #17 18 E Easy UTM tracking with contact form 7 2K+ · 4.5★ (8) wp.org #13 5 too high 19 All-in-One Microsoft 365 & Entra ID / Azure AD SSO Login 600+ · 3.9★ (7) wp.org #10 9 too high 20 UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce 200+ · 4.8★ (4) wp.org #14 6 too high 21 LeadSource – UTM Tracking & Lead Source Attribution for Forms 100+ · 5.0★ (2) wp.org #22 ↑1 1 too low 22 UniConsent Cookie Consent CMP – Consent Manager 2K+ · 3.7★ (3) wp.org #18 4 too high 23 Microsoft Advertising Universal Event Tracking (UET) 4K+ · 3.0★ (1) wp.org #8 ↓1 15 too high 24 MSN Partner Hub 1K+ · 2.0★ (2) wp.org #12 ↓1 12 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.