MZ UTM Tracker for Gravity Form
by OLERAJ · Analytics
Also makes 2 other plugins · 10+ installs across the portfolio →
Automatically captures UTM parameters from URLs and populates corresponding Gravity Forms fields for advanced lead tracking.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
10+
≈17 estimated
Momentum
-23%
downloads vs prior 30d
Biggest opportunity: Swap “analytics” for “utm tracker”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “utm tracker” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →2.2%
of downloads still active
At least 10 of 449 lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,011 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 255 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.7
Velocity
places per keyword, 15d
0%
Breadth
of keywords climbing, 15d
+0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| utm tracker | #15 | #19 | down 1 |
| utm leads tracker | #12 | #14 | down 1 |
| analytics your tag | Not in the top 24 | ||
| gravity forms your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
| utm your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 2 listed. 1 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics” for “utm tracker”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “utm tracker” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 21 Feb 2026 · 255 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 89 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
9mo ago
latest release · v1.1.2 · 20 Feb 2026
1
tagged releases on record
Recent releases
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 20 Feb 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gravity Forms.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 934 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "analytics" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ installs · 4.3★ · 2 shared tags A -
Klaviyo 100K+ installs · 3.2★ · 2 shared tags B -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 2 shared tags A -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 2 shared tags A -
WooCommerce Analytics 20K+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for MZ UTM Tracker for Gravity Form into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mondoloz-utm-tracker-for-gravity-forms" width="480" height="300" style="border:0" loading="lazy" title="MZ UTM Tracker for Gravity Form — Plugin Pulse"></iframe> MZ UTM Tracker for Gravity Form: 10+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/mondoloz-utm-tracker-for-gravity-forms
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