Nelio Popups
by Nelio Software · Blocks
Also makes 8 other plugins · 8.2K+ installs across the portfolio →
An intuitive popup designer based on open WordPress technologies
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
Few reviews
Active installs
400+
≈400 estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: “block editor”, “conversion” and “exit intent” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
88 health vs 71 average across 2,527 Blocks plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 400 of 17.7K lifetime downloads are still running, in line with its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 9 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 76 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 8 reviews, smoothed to 4.22★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
50
Momentum
Holding steady
0.0
Velocity
places per keyword, 28d
50%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| popups | #15 | #22 | up 1 |
| exit popups | #16 | #19 | down 1 |
| free popups | #18 | #23 | down 1 |
| exit intent popups | #22 | #23 | up 1 |
| wp popups | #24 | #24 | — |
| exit overlay popup | #23 | #21 | up 1 |
| block editor your tag | Not in the top 24 | ||
| conversion your tag | Not in the top 24 | ||
| exit intent your tag | Not in the top 24 | ||
| modal your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
21 searches this plugin appeared in over the last 90 days, 6 listed. 15 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “block editor”, “conversion” and “exit intent” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 6 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
3mo ago
latest release · v1.5.0 · 18 Aug 2026
27
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 2 days ago and a band this size takes about a year or more to cross, so the real count is still just over 400.
Install history since 24 Jun 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ mr_milo12mo ago
I have tried basically all the popup builders, and using the native Block Editor interface is a game changer. Thanks Nelio for the great plugin and fast support!
Read on wp.org ↗ - ★★★★★ nmrockswp1.0y ago
Wow. This is the only simple popup maker, that does exactly what I want. Thank you so much! I just have two small requests: Could you please add the “Content is”/”posts”/”category”(!) option under “Selected Groups” in the free version so that I can filter by post “category” (I have a category with news-posts, where I don’t want the popup to appear)? And please add an option to enlarge the “Close” button (the 12x12px svg is really too small for the popup)! THANK YOU
Read on wp.org ↗ - ★★★★★ matiasgonzalezjara2.1y ago
Hola! Ayer hice una consulta a los desarrolladores porque usé 22 pop ups en mi pagina y como estas se cargan en todas las páginas (no se renderizan, solo se cargan) hacían que mi sitio fuera extremadamente lento y demorara al cargar. Los desarrolladores en menos de 2 horas me ayudaron y me dieron la opción de usar un filtro en el codigo PHP de manera que solo se cargaran los pop ups en la página que se visualizará (en mi caso era en una sola página. Les dejo el código por si les es útil. add_filter( ‘nelio_popups_active_popups’, function( $popups ) { if ( isset( $_SERVER[‘REQUEST_URI’] ) && strpos( $_SERVER[‘REQUEST_URI’], ‘NAME_OF_PAGE’ ) !== false ) { return $popups; } return [];} ) Muchas gracias, excelente equipo!
Read on wp.org ↗ - ★★★★★ LarryWEB3.2y ago
This is looking really great! The block and its settings are very sufficient and work smoothly. I’m loving it! Thanks guys!
Read on wp.org ↗ - ★★★★★ intouchwithwendy3.9y ago
Really easy to set up! Looks great and was accompanied by an excellent support team that went out of their way to assist when needed. Highly recommended!
Read on wp.org ↗ - ★★★★★ Takeru4.5y ago
I was looking for a simple pop-up plugin and this was just the right one. If you are looking for a simple and intuitive popup plugin with no extra features, give it a try. The support is also excellent, fast and courteous.
Read on wp.org ↗ - ★★★★★ Juan Hernando4.5y ago
Fantastic plugin! It’s really easy to create popups as you’re already used to the editor, and all the options it has are really well crafted. Congrats!
Read on wp.org ↗ - ★★★★★ Tim in Seattle4.8y ago
I am really enjoying using Nelio Popups (v1.0.6). The developers have done a good job in designing this blocks plugin. I like the attention to user interface detail I can see in the plugin. I wish more developers would create single-use block plugins like Nelio Popups that do one thing, do it well, and naturally fit into the WordPress Blocks ecosystem.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.5.0). Sites still on an older version should update.
- Patched Medium · 6.4 Nelio Popups <= 1.3.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-12-10 CVE-2025-66111 Improper Neutralization of Input During Web Page Generation Affects <= 1.3.0 Patched in 1.3.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 4 languages, 3 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Block editor.
- ! Headings and lists 7 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,809 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "conversion" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 300+ → 400+ up after 1 days in tier
- 2026-10-30 400+ → 300+ down after 42 days in tier
- 2026-09-18 500+ → 400+ down after 1 days in tier
- 2026-09-17 900+ → 500+ down after 132 days in tier
- 2026-05-08 1K+ → 900+ down after 370 days in tier
- 2025-05-03 900+ → 1K+ up after 18 days in tier
- 2025-04-15 800+ → 900+ up after 12 days in tier
- 2025-04-03 700+ → 800+ up after 14 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 2 shared tags A -
Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ installs · 3.9★ · 2 shared tags B -
Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ installs · 4.5★ · 2 shared tags A -
Modal Window – create popup modal window 10K+ installs · 3.8★ · 2 shared tags B - T Themify Popup 8K+ installs · 4.4★ · 2 shared tags A
-
Easy Modal 7K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Nelio Popups into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/nelio-popups" width="480" height="300" style="border:0" loading="lazy" title="Nelio Popups — Plugin Pulse"></iframe> Nelio Popups: 400+ active installs, 5.0★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/nelio-popups
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