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wp.org search vs our merit ranking: “exit popups”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “exit popups”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced Popups shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 60K+ installs carry it up the search order; its 4.0★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress places #10 on merit, 4.7★ from 370 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #1 2 Popups for Divi 100K+ · 4.8★ (442) wp.org #2 ↑3 3 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #4 ↓2 1 too low 4 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #3 ↑1 1 too high 5 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2216) wp.org #9 ↑1 4 too low 6 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #6 ↓3 7 WP Popups – WordPress Popup builder 30K+ · 4.9★ (112) wp.org #8 1 too low 8 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #11 ↑1 3 too low 9 AI Popup Builder & Popup Maker by OptiMonk 3K+ · 4.7★ (98) wp.org #10 ↓1 1 too low 10 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #17 7 too low 11 Exit Popup 1K+ · 4.1★ (24) wp.org #5 ↑1 6 too high 12 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #12 ↓1 13 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #14 1 too low 14 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #20 ↓2 6 too low 15 Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ · 4.6★ (82) wp.org #15 ↓1 16 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #23 7 too low 17 Boxzilla – WordPress Popup Builder 20K+ · 4.8★ (133) wp.org #22 ↓1 5 too low 18 Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ · 5.0★ (41) wp.org #19 1 too low 19 Advanced Popups 60K+ · 4.0★ (9) wp.org #7 12 too high 20 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #13 7 too high 21 Nelio Popups 400+ · 5.0★ (8) wp.org #16 ↓1 5 too high 22 Popup Box – Easily Create WordPress Popups 6K+ · 5.0★ (11) wp.org #24 ↓1 2 too low 23 Wisepops Popups & Notifications 400+ · 5.0★ (6) wp.org #18 ↓2 5 too high 24 Simple Exit Notifier 100+ · 4.0★ (3) wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.