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wp.org search vs our merit ranking: “gravity forms sms”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gravity forms sms”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Add-on Brevo for Gravity Forms shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 4.8★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More places #12 on merit, 4.8★ from 5210 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #1 2 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #3 1 too low 3 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #2 1 too high 4 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #6 2 too low 5 گرویتی فرم فارسی | Persian Gravity Forms 20K+ · 4.5★ (41) wp.org #4 1 too high 6 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #10 4 too low 7 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #8 1 too low 8 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #13 5 too low 9 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #5 4 too high 10 miniOrange OTP Login, Verification and SMS Notifications 5K+ · 4.7★ (439) wp.org #11 1 too low 11 Simply Schedule Appointments 50K+ · 5.0★ (155) wp.org #12 1 too low 12 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #19 7 too low 13 WP Activity Log 300K+ · 4.7★ (490) wp.org #17 4 too low 14 Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ · 4.8★ (17) wp.org #7 7 too high 15 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #14 1 too high 16 miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (385) wp.org #20 4 too low 17 Smart Marketing SMS and Newsletters Forms 1K+ · 5.0★ (154) wp.org #18 1 too low 18 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #22 4 too low 19 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #23 4 too low 20 Add-on Brevo for Gravity Forms 1K+ · 4.8★ (5) wp.org #9 11 too high 21 ShopMagic – Twilio SMS 700+ · 5.0★ (2) wp.org #15 6 too high 22 Gravity Forms – OTP Verification (SMS/EMAIL) 100+ · 0.0★ (0) wp.org #16 6 too high 23 Gravity Forms Klaviyo Add-On 900+ · 0.0★ (0) wp.org #21 2 too high 24 SheetLink Forms for Google Sheets and Excel 100+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.