Popup Customizer
by Alessandro Terracciano · Page Builders
A custom plugin to create and manage popups using Elementor.
55 health vs 69 average across 1,271 Page Builders plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Update recency
To rank higher: Last updated 581 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2025-01-27 · 581 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
27
now · peak 92
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.6y ago
latest release · v1.0.3
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2025-01-28 · 533 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-01-31 — → 10+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 3 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 2 shared tags A -
Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ installs · 4.8★ · 2 shared tags A -
Icegram Engage – Popups, Optins, CTAs & Lead Generation 10K+ installs · 4.7★ · 2 shared tags A -
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 2 shared tags B -
AI Popup Builder & Popup Maker by OptiMonk 3K+ installs · 4.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Popup Customizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/popup-customizer" width="480" height="300" style="border:0" loading="lazy" title="Popup Customizer — Plugin Pulse"></iframe> Popup Customizer: 10+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/popup-customizer