Postalion – Newsletter, Email Marketing & Automation
by Alex Gurghis · Email & Marketing
Also makes 1 other plugin · 210+ installs across the portfolio →
Newsletter and email marketing plugin: sign-up forms, popup, lists, templates, automation, SMTP, statistics. Unlimited subscribers, no monthly bill.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
200+
≈200 estimated
Momentum
—
no download trend yet
Biggest opportunity: Swap “email automation” for “email marketing automation”. “email automation” isn't earning its slot: you're not in the first 24 results for its own search. “email marketing automation” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →7.1%
of downloads still active
At least 200 of 2.8K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated today
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.5
Velocity
places per keyword, 10d
14%
Breadth
of keywords climbing, 10d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailchimp alternative your tag | #10 | #24 | — |
| email marketing automation | #21 | #24 | 0 |
| monthly newsletter | #12 | #24 | up 2 |
| email subscriber | #22 | #24 | — |
| email subscribers | #22 | #24 | — |
| email automation your tag | Not in the top 24 | ||
| email marketing your tag | Not in the top 24 | ||
| email subscription your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
26 searches this plugin appeared in over the last 90 days, 5 listed. 21 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email automation” for “email marketing automation”. “email automation” isn't earning its slot: you're not in the first 24 results for its own search. “email marketing automation” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 8 Oct 2026 · 23 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.7K · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just over 200.
Install history since 9 Oct 2026
Languages
via translate.wordpress.orgTranslated into 2 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 16 questions in the FAQ.
- ✓ FAQ asks real questions 16 of 16 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("made for", "for shops", "if you want").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 17 more.
- ✓ Headings and lists 15 headings and 11 lists.
- ✓ Enough to quote 12,116 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("email automation", "email subscription", "mailchimp alternative" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 100+ → 200+ up after 5 days in tier
- 2026-10-26 70+ → 100+ up after 3 days in tier
- 2026-10-23 80+ → 70+ down after 1 days in tier
- 2026-10-22 60+ → 80+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 3 shared tags B -
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ installs · 4.6★ · 3 shared tags B -
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 3 shared tags A -
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.5★ · 3 shared tags A -
Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 5K+ installs · 4.7★ · 3 shared tags A -
MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ installs · 4.5★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Postalion – Newsletter, Email Marketing & Automation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/postalion" width="480" height="300" style="border:0" loading="lazy" title="Postalion – Newsletter, Email Marketing & Automation — Plugin Pulse"></iframe> Postalion – Newsletter, Email Marketing & Automation: 200+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/postalion
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