Promolayer – Popup Builder & Abandonment Preventer

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 91% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ dfjmarkets

   1.7y ago

   As a small business owner, PromoLayer has been incredible at helping me create customised pop ups for my website. There’s so many templates to get you started and there’s heaps of great features to push your designs further! You also get to see analytics, preview your designs on your website, and the customer service has always been amazing! It’s so cool that the “chatbot” is real people (something you don’t see often nowadays). Anthony is the goat! He always messages you back within 5 or so minutes WAYYYY outside of business hours! (Like genuinely don’t rush, I’m fine with an email the next day haha). Love this plug in and team – can’t wait to see them grow!

   Read on wp.org ↗
2. ★★★★★ abphone

   1.9y ago

   オリジナル画像をポップアップすることもできて、とにかく素晴らしい。無料でもすべての機能が使えるし、有料に切り替えても使いたい。

   Read on wp.org ↗
3. ★★★★★ wanfeel

   2.8y ago

   無料なのに細かい設定ができてここまで使えるのはすごい！オリジナルのキャラクターをポップアップに挿入することも可能で、ポップアップの編集はWebサイト上で行います。無料でもすべての機能が使え、MAX1000回表示。個人のウェブサイトなら十分な回数です。

   Read on wp.org ↗
4. ★★★★★ martinayaneva

   3.8y ago

   It takes me hours to find a plugin that have a free version, it’s working fine and have good UI – this plugin is the best ! It has all I need and it’s developing new features.The support team is fast and kind. I recommend it for sure!

   Read on wp.org ↗
5. ★★★★★ wpdeveloperguy

   4.4y ago

   Couldn’t be happier with this popup-builder. It’s easy to use and provides goal based template selection that got me up and running really quickly.

   Read on wp.org ↗

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 Pop ups, Exit intent popups, email popups, banners, bars, countdowns and cart savers – Promolayer <= 1.1.0 - Missing Authorization ↗
   2024-06-19 CVE-2024-3602 Missing Authorization Affects <= 1.1.0 Patched in 1.1.1

Automated install-time checks, tested on PHP 8.1.12 · WP 6.9

Translated into 3 languages, 1 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2024-01-08 900+ → 1K+ up after 2 days in tier
2. 2024-01-06 1K+ → 900+ down after 3 days in tier
3. 2024-01-03 900+ → 1K+ up after 6 days in tier
4. 2023-12-28 1K+ → 900+ down after 1 days in tier
5. 2023-12-27 900+ → 1K+ up after 3 days in tier
6. 2023-12-24 1K+ → 900+ down after 1 days in tier
7. 2023-12-23 900+ → 1K+ up after 45 days in tier
8. 2023-11-08 800+ → 900+ up after 53 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A
• Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 2 shared tags A
• Smart Popup by Supsystic 10K+ installs · 4.5★ · 2 shared tags A
• CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 2 shared tags B
• AI Popup Builder & Popup Maker by OptiMonk 3K+ installs · 4.6★ · 2 shared tags B
• WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 2 shared tags B

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Promolayer – Popup Builder & Abandonment Preventer: 1K+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/promolayer-popup-builder