Promolayer – Popup Builder & Abandonment Preventer
by Promolayer Popup Builder · Page Builders
Not your average popup builder! Boost conversions and subscriptions with beautiful popups, banners, slide-ins, coupon wheels, spin to wins and more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
Few reviews
Active installs
1K+
≈1.9K estimated
Momentum
+86%
downloads vs prior 30d
Biggest opportunity: Swap “exit intent”, “notification bar” and “popup” for “abandonment”, “spin” and “custom popup”. “exit intent” isn't earning its slot: you're not in the first 24 results for its own search. “abandonment” sits at #4 untagged, close enough for a declared tag to move it up. “notification bar” isn't earning its slot: you're not in the first 24 results for its own search. “spin” sits at #13 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: it only gets you to #21. “custom popup” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 72 average across 1,896 Page Builders plugins
Install conversion
How it's measured →5.1%
of downloads still active
At least 1K of 19.8K lifetime downloads are still running, above its category: the median Page Builders plugin keeps 2.4%, across 1,272 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 46 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 5 reviews, smoothed to 4.18★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| homepage popup builder | #1 | #4 | 0 |
| abandonment | #4 | #16 | 0 |
| spin to win your tag | #5 | #9 | 0 |
| popup builder your tag | #9 | #23 | down 2 |
| spin | #13 | #17 | up 1 |
| popup your tag | #21 | #23 | up 2 |
| quote builder | #17 | #24 | 0 |
| custom popup | #17 | #23 | down 2 |
| coupon popup | #10 | #20 | 0 |
| exit intent popup | #19 | #24 | down 3 |
| quiz builder | #20 | #21 | 0 |
| custom popup builder | #13 | #24 | down 1 |
| app builder | #23 | #24 | up 1 |
| ad popup | #13 | #19 | down 1 |
| mobile app builder | #24 | #23 | down 1 |
| wordpress popup | #24 | #24 | 0 |
| advanced exit popup | #14 | #21 | 0 |
| cookie notification popup | #16 | #21 | down 1 |
| exit popup free | #16 | #22 | 0 |
| popup exit | #16 | #21 | 0 |
| exit intent your tag | Not in the top 24 | ||
| notification bar your tag | Not in the top 24 | ||
130 searches this plugin appeared in over the last 90 days, 20 listed. 101 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “exit intent”, “notification bar” and “popup” for “abandonment”, “spin” and “custom popup”. “exit intent” isn't earning its slot: you're not in the first 24 results for its own search. “abandonment” sits at #4 untagged, close enough for a declared tag to move it up. “notification bar” isn't earning its slot: you're not in the first 24 results for its own search. “spin” sits at #13 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: it only gets you to #21. “custom popup” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v1.1.3 · 17 Sep 2026
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 91% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 2.8 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ dfjmarkets1.9y ago
As a small business owner, PromoLayer has been incredible at helping me create customised pop ups for my website. There’s so many templates to get you started and there’s heaps of great features to push your designs further! You also get to see analytics, preview your designs on your website, and the customer service has always been amazing! It’s so cool that the “chatbot” is real people (something you don’t see often nowadays). Anthony is the goat! He always messages you back within 5 or so minutes WAYYYY outside of business hours! (Like genuinely don’t rush, I’m fine with an email the next day haha). Love this plug in and team – can’t wait to see them grow!
Read on wp.org ↗ - ★★★★★ abphone2.1y ago
オリジナル画像をポップアップすることもできて、とにかく素晴らしい。無料でもすべての機能が使えるし、有料に切り替えても使いたい。
Read on wp.org ↗ - ★★★★★ wanfeel2.9y ago
無料なのに細かい設定ができてここまで使えるのはすごい！オリジナルのキャラクターをポップアップに挿入することも可能で、ポップアップの編集はWebサイト上で行います。無料でもすべての機能が使え、MAX1000回表示。個人のウェブサイトなら十分な回数です。
Read on wp.org ↗ - ★★★★★ martinayaneva4.0y ago
It takes me hours to find a plugin that have a free version, it’s working fine and have good UI – this plugin is the best ! It has all I need and it’s developing new features.The support team is fast and kind. I recommend it for sure!
Read on wp.org ↗ - ★★★★★ wpdeveloperguy4.6y ago
Couldn’t be happier with this popup-builder. It’s easy to use and provides goal based template selection that got me up and running really quickly.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.1.3). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Promolayer when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Not your average popup builder! Boost conversions and subscriptions with beautiful popups, banners, slide-i..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Mailchimp, HubSpot, Sendinblue, Klaviyo and 5 more.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 3,838 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "notification bar" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-01-08 900+ → 1K+ up after 2 days in tier
- 2024-01-06 1K+ → 900+ down after 3 days in tier
- 2024-01-03 900+ → 1K+ up after 6 days in tier
- 2023-12-28 1K+ → 900+ down after 1 days in tier
- 2023-12-27 900+ → 1K+ up after 3 days in tier
- 2023-12-24 1K+ → 900+ down after 1 days in tier
- 2023-12-23 900+ → 1K+ up after 45 days in tier
- 2023-11-08 800+ → 900+ up after 53 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
ConvertForce: Popup, Notification Bar & Slide-in Builder 100+ installs · 4.1★ · 3 shared tags A -
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 2 shared tags A -
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ installs · 4.7★ · 2 shared tags A -
HashBar – Announcement, Notification Bar & Popup Campaign 9K+ installs · 4.1★ · 2 shared tags B -
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Promolayer – Popup Builder & Abandonment Preventer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/promolayer-popup-builder" width="480" height="300" style="border:0" loading="lazy" title="Promolayer – Popup Builder & Abandonment Preventer — Plugin Pulse"></iframe> Promolayer – Popup Builder & Abandonment Preventer: 1K+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/promolayer-popup-builder
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