Referrer Analytics
by Ben Marshall · Analytics
Also makes 3 other plugins · 80+ installs across the portfolio →
Track & store where users come from for enhanced reporting in Google Analytics, on-site statistics, conversion tracking & more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
30+
≈35 estimated
Momentum
n/a
needs 60 days of downloads, 1 so far
Biggest opportunity: “analytics”, “google analytics” and “google analytics add on” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →1.4%
of downloads still active
At least 30 of 2.1K lifetime downloads are still running, in line with its category: the median Analytics plugin keeps 1.2%, across 1,012 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 6+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.5.20, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2245 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.5.20; the current branch is 7.1
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: Last updated 2245 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| analytics your tag | Not in the top 24 | ||
| google analytics your tag | Not in the top 24 | ||
| google analytics add on your tag | Not in the top 24 | ||
| referrer your tag | Not in the top 24 | ||
| statistics your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “analytics”, “google analytics” and “google analytics add on” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 16 Sep 2026 · 1 day · wp.org + Plugin Pulse archive
Not enough downloads data yet to chart. It builds as we snapshot daily.
30-day downloads
Rolling 30-day volume · peak 73 · peaks are release surges
Directory rank
Ranked about #23,100 to #25,000, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
Not checked yet. The readme could not be read from WordPress.org on this visit.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 3 shared tags A -
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ installs · 4.8★ · 3 shared tags A -
Independent Analytics – WordPress Analytics Plugin 100K+ installs · 4.7★ · 3 shared tags A -
Koko Analytics – Privacy-Friendly WordPress Analytics 70K+ installs · 4.9★ · 3 shared tags A -
Enhanced Ecommerce Google Analytics for WooCommerce 1K+ installs · 4.3★ · 3 shared tags A -
Universal Google Analytics (GA3 and GA4) 400+ installs · 4.1★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Referrer Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/referrer-analytics" width="480" height="300" style="border:0" loading="lazy" title="Referrer Analytics — Plugin Pulse"></iframe> Referrer Analytics: 30+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/referrer-analytics
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