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wp.org search vs our merit ranking: “iframes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “iframes”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Smart LazyLoad – Lazy Load Images, Videos and Iframes shows at wp.org #6 but places #18 on merit, a gap of 12 places. Its 300+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements places #11 on merit, 4.9★ from 542 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #1 2 I iframe 60K+ · 4.4★ (56) wp.org #2 3 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ · 4.2★ (139) wp.org #3 ↑2 4 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #5 ↓2 1 too low 5 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (517) wp.org #7 ↑2 2 too low 6 Advanced iFrame 40K+ · 4.4★ (54) wp.org #4 2 too high 7 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #11 ↑1 4 too low 8 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #10 ↑5 2 too low 9 WPFront Scroll Top 200K+ · 4.9★ (142) wp.org #13 ↓2 4 too low 10 Embed Privacy 10K+ · 4.9★ (26) wp.org #9 ↓3 1 too high 11 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #22 ↑1 11 too low 12 a3 Lazy Load 80K+ · 4.3★ (148) wp.org #16 ↑1 4 too low 13 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #24 11 too low 14 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #17 ↓1 3 too low 15 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #19 4 too low 16 Embed PDF Viewer 20K+ · 4.7★ (19) wp.org #12 ↓2 4 too high 17 Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ · 3.9★ (95) wp.org #18 ↓5 1 too low 18 Smart LazyLoad – Lazy Load Images, Videos and Iframes 300+ · 5.0★ (5) wp.org #6 ↑2 12 too high 19 Custom iFrame – Embed PDFs, Videos, and External Content in WordPress (Elementor & Gutenberg) 4K+ · 5.0★ (5) wp.org #8 ↓1 11 too high 20 WPC Smart Compare for WooCommerce 70K+ · 4.5★ (44) wp.org #15 ↑3 5 too high 21 Connect Matomo – Analytics Dashboard for WordPress 60K+ · 4.5★ (95) wp.org #23 ↑1 2 too low 22 PayTR Sanal POS WooCommerce – iFrame API 10K+ · 3.2★ (10) wp.org #20 2 too high 23 iFrame Block 800+ · 5.0★ (1) wp.org #14 9 too high 24 WP Consent API 200K+ · 5.0★ (2) wp.org #21 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.