Speed Up – Lazy Load
by Simone Nigro · Performance
Also makes 7 other plugins · 2.9K+ installs across the portfolio →
Improves load speed of page and save the bandwidth.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
no flags
Active installs
400+
≈490 estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: Swap “lazy loading images”, “performance” and “lazy load” for “lazy”, “lcp” and “load”. “lazy loading images” isn't earning its slot: you're not in the first 24 results for its own search. “lazy” sits at #18 untagged, close enough for a declared tag to move it up. “performance” isn't earning its slot: you're not in the first 24 results for its own search. “lcp” sits at #18 untagged, close enough for a declared tag to move it up. “lazy load” isn't earning its slot: it only gets you to #13. “load” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 400 of 50.7K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 99 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.3★ over 12 reviews, smoothed to 4.14★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
45
Momentum
Holding steady
+0.0
Velocity
places per keyword, 28d
33%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| iframe lazy load your tag | #8 | #18 | 0 |
| defer offscreen images your tag | #10 | #10 | down 1 |
| lazy load your tag | #13 | #21 | up 1 |
| speed up | #18 | #22 | down 2 |
| lazy | #18 | #23 | down 2 |
| load | #19 | #20 | 0 |
| speed | #24 | #22 | 0 |
| bandwidth | #21 | #24 | 0 |
| jquery lazy load plugin | #9 | #19 | down 1 |
| lcp | #18 | #18 | up 2 |
| page load speed | #13 | #22 | — |
| disable lazy load | #13 | #21 | down 2 |
| skip lazy loading | #14 | #19 | 0 |
| lazy load plugin | #15 | #22 | up 1 |
| save bandwidth | #15 | #20 | — |
| images lazy load | #18 | #21 | up 1 |
| loading speed | #18 | #24 | 0 |
| lazy load images | #19 | #24 | up 2 |
| speed up wordpress | #22 | #23 | up 2 |
| image lazy load | #23 | #21 | 0 |
| lazy loading images your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
23 searches this plugin appeared in over the last 90 days, 20 listed. 3 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “lazy loading images”, “performance” and “lazy load” for “lazy”, “lcp” and “load”. “lazy loading images” isn't earning its slot: you're not in the first 24 results for its own search. “lazy” sits at #18 untagged, close enough for a declared tag to move it up. “performance” isn't earning its slot: you're not in the first 24 results for its own search. “lcp” sits at #18 untagged, close enough for a declared tag to move it up. “lazy load” isn't earning its slot: it only gets you to #13. “load” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “lazy load”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
3mo ago
latest release · v1.0.28 · 26 Jul 2026
29
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 41 days ago and a band this size takes about a year or more to cross, so the real count is still just under 500.
Install history since 14 Feb 2017
Recent reviews
All reviews on wp.org ↗- ★★★★★ e3magazin7.3y ago
all images where shown twice suddenly. Also the page speed went slower (!). Not working at all.
Read on wp.org ↗ - ★★★★★ because i7.6y ago
Only one problem: https://wordpress.org/support/topic/plugin-abandoned-but-it-is-really-fast-one-problem-with-dom-access-on-scroll/
Read on wp.org ↗ - ★★★★★ WEBGONDEL UG8.3y ago
pagespeed from 70 to 89 >> You are my man!!!! Thank you so much!
Read on wp.org ↗ - ★★★★★ udegbunamchuks8.8y ago
For some reason it kept loading all images on page load instead of on scroll. I had to go back to a3 Lazy Load
Read on wp.org ↗ - ★★★★★ narinder9128.9y ago
This is the only lazy load plugin that worked with my Newsmag theme. I wish I could choose the pixels before which an image loads.
Read on wp.org ↗ - ★★★★★ amreshkramar8.9y ago
For better user-experience and to improve website load time, this plugin is a must.
Read on wp.org ↗ - ★★★★★ roycegracie9.0y ago
this plugin just jumped my google speed test by 10 points !
Read on wp.org ↗ - ★★★★★ mworleysr9.3y ago
Having a real issue with pages with IFrames loading. This fixed it instantly. Great plugin.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Improves load speed of page and save the bandwidth."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,026 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("defer offscreen images", "iframe lazy load", "lazy loading images", "performance" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-22 500+ → 400+ down after 1 days in tier
- 2026-09-21 400+ → 500+ up after 13 days in tier
- 2026-09-08 500+ → 400+ down after 123 days in tier
- 2026-05-08 600+ → 500+ down after 1 days in tier
- 2026-05-07 500+ → 600+ up after 1 days in tier
- 2026-05-06 600+ → 500+ down after 146 days in tier
- 2025-12-11 700+ → 600+ down after 167 days in tier
- 2025-06-27 800+ → 700+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ installs · 4.1★ · 2 shared tags A -
WP YouTube Lyte 20K+ installs · 4.7★ · 2 shared tags A -
Lazy Load for Videos 9K+ installs · 4.3★ · 2 shared tags A -
Disqus Conditional Load 3K+ installs · 4.4★ · 2 shared tags A - U Unveil Lazy Load 2K+ installs · 4.4★ · 2 shared tags D
-
Lazy Load for Comments 2K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Speed Up – Lazy Load into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/speed-up-lazy-load" width="480" height="300" style="border:0" loading="lazy" title="Speed Up – Lazy Load — Plugin Pulse"></iframe> Speed Up – Lazy Load: 400+ active installs, 4.3★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/speed-up-lazy-load
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