Simple Analytics
by Jason · Analytics
Also makes 23 other plugins · 6.3K+ installs across the portfolio →
A simple plugin to include your Google Analytics tracking.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 46/100
Stale · Likely abandoned · Few reviews
Active installs
1K+
≈1.5K estimated
Momentum
+53%
downloads vs prior 30d
Biggest opportunity: One page off on “theme blvd”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
46 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →3.7%
of downloads still active
At least 1K of 27.2K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.9.35, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3132 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.9.35; the current branch is 6.8
4.4★ over 7 reviews, smoothed to 4.14★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 3132 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.3
Velocity
places per keyword, 26d
0%
Breadth
of keywords climbing, 26d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| themeblvd your tag | #7 | #4 | 0 |
| theme blvd your tag | #12 | #4 | down 1 |
| analytics your tag | Not in the top 24 | ||
| google your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 2 listed. 1 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “theme blvd”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “analytics”, “google” and “tracking” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 247 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
8.6y ago
latest release · v1.1.1 · 4 Apr 2018
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 93% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 2.4 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Jun 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ InSightGraphicDesign10.4y ago
Easy to use. Lightweight plugin. Just what I need — nothing more, nothing less.
Read on wp.org ↗ - ★★★★★ ulfkri10.4y ago
This plugin works as expected right out of the box. Five Stars! Also, ignore the 1 star review as that guy was doing it wrong and didn’t even respond to the solution from the author.
Read on wp.org ↗ - ★★★★★ nassim110.7y ago
Simple and does the job nicely. To check the instalation, check your analytics real time to see that you are getting numbers. Simply checking the header and footer files while logged on as admin does not show the code. Thanks
Read on wp.org ↗ - ★★★★★ Phenotype_X11.1y ago
Ignore the 1 star review someone gave this plugin – they were clearly viewing the site while logged in as admin, in which case the tracking code doesn’t show. This is a simple plugin that does a simple job perfectly, thanks!
Read on wp.org ↗ - ★★★★★ Jan Zikmund11.4y ago
Installed, entered UA code, nothing happened, analytics code didn’t show up in page source. I use both wp_head and wp_footer hooks, have no time to debug something so simple so just deleted it.
Read on wp.org ↗ - ★★★★★ Arun Basil Lal13.0y ago
Simplicity is the ultimate sophistication!
Read on wp.org ↗ - ★★★★★ Mammuth13.3y ago
Work, thanks!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 1 FAQ entries are headings, not questions ("Installation Instructions").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 179 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Theme Blvd", "themeblvd" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-05-30 2K+ → 1K+ down after 4 days in tier
- 2024-05-26 1K+ → 2K+ up after 1 days in tier
- 2024-05-25 2K+ → 1K+ down after 576 days in tier
- 2022-10-27 3K+ → 2K+ down after 274 days in tier
- 2022-01-26 4K+ → 3K+ down after 409 days in tier
- 2020-12-13 5K+ → 4K+ down after 987 days in tier
- 2018-04-01 6K+ → 5K+ down after 254 days in tier
- 2017-07-21 2K+ → 6K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 3 shared tags A -
Simple Universal Google Analytics 3K+ installs · 4.2★ · 3 shared tags D -
Super Simple Google Analytics 2K+ installs · 4.0★ · 3 shared tags D -
Global Site Tag Tracking 1K+ installs · 3.8★ · 3 shared tags B -
Simple Google Analytics Tracking 1K+ installs · 4.4★ · 3 shared tags D -
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Simple Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/simple-analytics" width="480" height="300" style="border:0" loading="lazy" title="Simple Analytics — Plugin Pulse"></iframe> Simple Analytics: 1K+ active installs, 4.4★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/simple-analytics
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