YaySwatches – Variation Swatches for WooCommerce
by YayCommerce · eCommerce
Also makes 15 other plugins · 76.4K+ installs across the portfolio →
Your products deserve options that stand out. 🎨✨
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Health
A 87/100
Few reviews
Active installs
900+
≈1K estimated
Momentum
-5%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce swatches”, “image swatches” and “variation swatches” for “color swatch”, “color swatches” and “sold out”. “woocommerce swatches” isn't earning its slot: it only gets you to #18. “color swatch” sits at #14 untagged, close enough for a declared tag to move it up. “image swatches” isn't earning its slot: it only gets you to #17. “color swatches” sits at #15 untagged, close enough for a declared tag to move it up. “variation swatches” isn't earning its slot: it only gets you to #15. “sold out” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 71 average across 9,750 eCommerce plugins
Install conversion
How it's measured →4.7%
of downloads still active
At least 900 of 19.3K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,143 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 69 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 9 reviews, smoothed to 4.24★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| swatches your tag | #14 | #17 | 0 |
| woocommerce variation swatches your tag | #14 | #19 | up 3 |
| variation swatches for woocommerce | #15 | #17 | up 1 |
| variation swatches your tag | #15 | #16 | down 1 |
| image swatches your tag | #17 | #19 | down 2 |
| woocommerce swatches your tag | #18 | #20 | 0 |
| color swatch | #14 | #16 | 0 |
| color swatches | #15 | #17 | 0 |
| sold out | #17 | #17 | down 2 |
| woocommerce color swatches | #23 | #22 | down 1 |
| variations radio | #23 | #17 | up 1 |
| woocommerce attributes swatches | #20 | #19 | 0 |
| woocommerce attribute swatches | #21 | #21 | 0 |
| woocommerce color image button swatches | #24 | #23 | down 3 |
| variation product swatches | #24 | #21 | — |
37 searches this plugin appeared in over the last 90 days, 15 listed. 22 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “woocommerce swatches”, “image swatches” and “variation swatches” for “color swatch”, “color swatches” and “sold out”. “woocommerce swatches” isn't earning its slot: it only gets you to #18. “color swatch” sits at #14 untagged, close enough for a declared tag to move it up. “image swatches” isn't earning its slot: it only gets you to #17. “color swatches” sits at #15 untagged, close enough for a declared tag to move it up. “variation swatches” isn't earning its slot: it only gets you to #15. “sold out” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “swatches”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “variation swatches”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “woocommerce variation swatches”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
6mo ago
latest release · v2.0.3 · 18 May 2026
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band 7 days ago and a band this size takes about a year or more to cross, so the real count is still just under 1K.
Install history since 4 Oct 2022
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 6 more.
- ✓ Headings and lists 2 headings and 4 lists.
- ✓ Enough to quote 3,946 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "woocommerce swatches" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-24 1K+ → 900+ down after 1 days in tier
- 2026-10-23 900+ → 1K+ up after 3 days in tier
- 2026-10-20 1K+ → 900+ down after 3 days in tier
- 2026-10-17 900+ → 1K+ up after 1 days in tier
- 2026-10-16 1K+ → 900+ down after 2 days in tier
- 2026-10-14 900+ → 1K+ up after 1 days in tier
- 2026-10-13 1K+ → 900+ down after 148 days in tier
- 2026-05-18 900+ → 1K+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
KABAA Variation Swatches for WooCommerce – Color, Image & Button Swatches — installs · 3.6★ · 4 shared tags -
Product Variation Swatches for WooCommerce – Smart Swatches 700+ installs · 4.4★ · 3 shared tags A -
Variation Swatches for WooCommerce 300K+ installs · 4.8★ · 2 shared tags A -
Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 2 shared tags A -
Choosly – Product Variations Swatches for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A -
Variation Swatches for WooCommerce 9K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for YaySwatches – Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/yayswatches" width="480" height="300" style="border:0" loading="lazy" title="YaySwatches – Variation Swatches for WooCommerce — Plugin Pulse"></iframe> YaySwatches – Variation Swatches for WooCommerce: 900+ active installs, 5.0★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/yayswatches
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