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Smartarget Popup

by Erez Hadas-Sonnenschein · Uncategorized

Also makes 12 other plugins · 1.2K+ installs across the portfolio →

Free audit wp.org ↗

Add Popup window on your website

⚠ Few reviews
How scoring works →
80 Health · B
Maintenance 100/100
Rating quality 65/100
Support 70/100

80 health vs 56 average across 16,378 Uncategorized plugins

30+

Active installs

≈37 estimated

2.1K

Total downloads

since 2021

3.60★

Rating (adjusted)

0.0★ raw · 0 reviews

-11%

89

Downloads · 30d

category median +20%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

88 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 49/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive

-11% vs prior 30d
1Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

89

now · peak 170

8930d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Smartarget Popup · #24238 you Popup Builder · #267 Popup Box · #772 ITRO Popup Plugin · #2978

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

3Kper 1k installs · Aug 26

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 45% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.5 55%
v1.8 45%

Estimated active installs

The public count shows “30+”. Our estimate pins where the real number sits.

tracked estimate
30–40 ≈37

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 40+ in roughly 135 days.

Install history · since 2022-10-04 · 1,382 observations

30Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Ratings · 0 reviews

Read on wp.org ↗
5★
0 4★
0 3★
0 2★
0 1★
0

Details

Version
1.8
Last updated
2mo ago
Added
2021-08-30 · 5 yrs old
Requires WP
3.0.1
Tested up to
7.0.0
Requires PHP
5.2.4
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Known vulnerabilities

via Wordfence Intelligence

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

  1. Medium · 5.5 Smartarget Popup <= 1.7 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗
    2025-04-01 CVE-2025-31853 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.7 Patched in 1.8

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

✓ Low memory footprint
✕ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-09 20+ → 30+ up after 2 days in tier
  2. 2026-08-07 30+ → 20+ down after 56 days in tier
  3. 2026-06-12 20+ → 30+ up after 53 days in tier
  4. 2026-04-20 30+ → 20+ down after 4 days in tier
  5. 2026-04-16 20+ → 30+ up after 104 days in tier
  6. 2026-01-02 30+ → 20+ down after 4 days in tier
  7. 2025-12-29 20+ → 30+ up after 123 days in tier
  8. 2025-08-28 10+ → 20+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for Smartarget Popup into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/smartarget-popup" width="480" height="300" style="border:0" loading="lazy" title="Smartarget Popup — Plugin Pulse"></iframe>
Preview card ↗

Smartarget Popup: 30+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/smartarget-popup