UTM Manager – UTM Tracking, Lead Attribution & Campaign Analytics
by BeautifulPlugins · Analytics
Also makes 16 other plugins · 500+ installs across the portfolio →
Track UTM parameters, capture leads with first & last-touch attribution, and analyze marketing campaign performance in your WordPress dashboard.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
100+
≈190 estimated
Momentum
+123%
downloads vs prior 30d
Biggest opportunity: Swap “analytics” for “utm tracking”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “utm tracking” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 100 of 4.6K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 13 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 12 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.5
Velocity
places per keyword, 26d
8%
Breadth
of keywords climbing, 26d
-1.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| utm tracking | #19 | #24 | up 4 |
| utm leads tracker | #6 | #13 | 0 |
| utm your tag | #24 | #24 | down 4 |
| campaign attribution | #20 | #24 | down 2 |
| utm analytics | #24 | #24 | 0 |
| analytics your tag | Not in the top 24 | ||
| campaign tracking your tag | Not in the top 24 | ||
| lead tracking your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
13 searches this plugin appeared in over the last 90 days, 5 listed. 8 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics” for “utm tracking”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “utm tracking” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 26 Jul 2024 · 828 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 764 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
13
releases in the last 12 months
12d ago
latest release · v2.0.7 · 19 Oct 2026
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 61% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 11 months ago; a band this size takes about a year or more to cross, which places it about 87% of the way through.
Install history since 25 Jul 2024
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Track UTM parameters, capture leads with first & last-touch attribution, and analyze marketing campaign per..."
- ✓ Has a FAQ 15 questions in the FAQ.
- ✓ FAQ asks real questions 15 of 15 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "for developers").
- ✓ Names what it works with Mentions WooCommerce, Google Analytics, Google Sheets, Cloudflare and 5 more.
- ✓ Headings and lists 9 headings and 13 lists.
- ✓ Enough to quote 7,662 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "lead tracking" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-18 90+ → 100+ up after 2 days in tier
- 2025-12-16 100+ → 90+ down after 1 days in tier
- 2025-12-15 90+ → 100+ up after 4 days in tier
- 2025-12-11 100+ → 90+ down after 4 days in tier
- 2025-12-07 90+ → 100+ up after 11 days in tier
- 2025-11-26 100+ → 90+ down after 32 days in tier
- 2025-10-25 90+ → 100+ up after 1 days in tier
- 2025-10-24 100+ → 90+ down after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ installs · 4.3★ · 2 shared tags A -
Klaviyo 100K+ installs · 3.2★ · 2 shared tags B -
WooCommerce Analytics 20K+ installs · 4.0★ · 2 shared tags B -
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ installs · 4.2★ · 2 shared tags A -
ShinyStat Analytics 1K+ installs · 4.0★ · 2 shared tags B -
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for UTM Manager – UTM Tracking, Lead Attribution & Campaign Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/utm-manager" width="480" height="300" style="border:0" loading="lazy" title="UTM Manager – UTM Tracking, Lead Attribution & Campaign Analytics — Plugin Pulse"></iframe> UTM Manager – UTM Tracking, Lead Attribution & Campaign Analytics: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/utm-manager
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.