Smart Variation Swatches for WooCommerce – Color & Image Attribute Swatches
by aThemeArt · eCommerce
Also makes 9 other plugins · 11.2K+ installs across the portfolio →
Variation swatches for WooCommerce that turn dropdowns into color, image, and label swatches. Easy WooCommerce color attribute and image attribute set …
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Health
B 80/100
no flags
Active installs
3K+
≈3.5K estimated
Momentum
+54%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce color attribute” and “woocommerce swatches” for “apparel” and “label swatches”. “woocommerce color attribute” isn't earning its slot: it only gets you to #11. “apparel” sits at #5 untagged, close enough for a declared tag to move it up. “woocommerce swatches” isn't earning its slot: it only gets you to #11. “label swatches” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
80 health vs 71 average across 9,745 eCommerce plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 3K of 200.2K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,141 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 48 days ago
Tested up to WordPress 7.2, the current branch or newer
3.2★ over 13 reviews, smoothed to 3.91★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
24%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| image attribute your tag | #6 | #16 | up 4 |
| color swatches your tag | #7 | #16 | down 1 |
| label swatches | #7 | #15 | 0 |
| apparel | #5 | #12 | 0 |
| swatches | #10 | #19 | up 1 |
| variation swatches for woocommerce your tag | #10 | #18 | 0 |
| variation swatches | #10 | #18 | up 1 |
| woocommerce color attribute your tag | #11 | #22 | up 2 |
| woocommerce swatches your tag | #11 | #21 | 0 |
| cosmetics | #8 | #10 | 0 |
| color swatch | #9 | #18 | down 3 |
| woocommerce color | #17 | #24 | — |
| woocommerce color swatches | #10 | #20 | up 1 |
| attribute | #17 | #22 | down 2 |
| color | #19 | #20 | down 4 |
| woocommerce variation swatches | #11 | #21 | up 1 |
| image swatches | #12 | #21 | down 1 |
| variation | #23 | #24 | down 1 |
| product variable color and image swatches | #8 | #20 | 0 |
| woocommerce attribute swatches | #10 | #20 | 0 |
60 searches this plugin appeared in over the last 90 days, 20 listed. 29 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “woocommerce color attribute” and “woocommerce swatches” for “apparel” and “label swatches”. “woocommerce color attribute” isn't earning its slot: it only gets you to #11. “apparel” sits at #5 untagged, close enough for a declared tag to move it up. “woocommerce swatches” isn't earning its slot: it only gets you to #11. “label swatches” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “woocommerce color attribute”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “woocommerce swatches”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
2mo ago
latest release · v2.0.1 · 13 Sep 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 17 Nov 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ mover5.4y ago
Хотел добавить вариации по цветам, но если у всех цветов одинаковая цена, то цена вообще не отображается. А если цена разная, то показывается в 2 местах!
Read on wp.org ↗ - ★★★★★ mikedesiger20165.5y ago
I installed this theme which worked initially. The prices on the product page suddenly disappeared one day. I contact support and they fixed it on one product and didn’t explain how they fixed it. A few days later this fix broke again. After this initial contact, they didn’t respond to multiple requests so i deleted the plugin and purchased one from code canyon instead. This theme wasted time and effort delaying a project go live.
Read on wp.org ↗ - ★★★★★ jymaxx6.2y ago
Use it all the time. Works with most of other themes. 🙂
Read on wp.org ↗ - ★★★★★ Juliana Nortok6.3y ago
The plugins are working great! Thank you.
Read on wp.org ↗ - ★★★★★ rosarosa6.3y ago
It worked for me, I recommend it.
Read on wp.org ↗ - ★★★★★ aThemeArt6.6y ago
working everything to me !
Read on wp.org ↗ - ★★★★★ Yolanda Gonzalez7.7y ago
Everything is pro, so free you can do nothing at all. This topic was modified 7 years, 5 months ago by Yolanda Gonzalez.
Read on wp.org ↗ - ★★★★★ biosyntheticdesigns7.9y ago
Please fix it man!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.4.0 HPOS compatibility 1.4.0
- — Version 1.3.6 Tested up to: 6.2.2 1.3.6
- — Version 1.3.5 Tested up to: 6.1.1 1.3.5
- — Version 1.3.3 Fixed JS error ( Line 104: product_attr = jQuery.parseJSON( $(“.variations_form”).attr(“data-product_variations”) ), ) 1.3.3
- — Version 1.3.0 Fixed php error 1.3.0
- — Version 1.2.6 woocommerce variation swatch price changing variation display on archive page 1.2.6
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.1
Languages
via translate.wordpress.orgTranslated into 9 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Variation swatches for WooCommerce that turn dropdowns into color, image, and label swatches. Easy WooComme..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("ideal for", "who want").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Divi.
- ✓ Headings and lists 8 headings and 4 lists.
- ✓ Enough to quote 4,096 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-12-09 4K+ → 3K+ down after 223 days in tier
- 2024-04-30 5K+ → 4K+ down after 258 days in tier
- 2023-08-16 6K+ → 5K+ down after 1 days in tier
- 2023-08-15 5K+ → 6K+ up after 1 days in tier
- 2023-08-14 6K+ → 5K+ down after 452 days in tier
- 2022-05-19 7K+ → 6K+ down after 275 days in tier
- 2021-08-17 6K+ → 7K+ up after 124 days in tier
- 2021-04-15 4K+ → 6K+ up after 210 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Choosly – Product Variations Swatches for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A -
Product Variation Swatches for WooCommerce – Smart Swatches 700+ installs · 4.4★ · 2 shared tags A - C Color and Label Variations for WooCommerce 10+ installs · 3.6★ · 2 shared tags
-
KABAA Variation Swatches for WooCommerce – Color, Image & Button Swatches — installs · 3.6★ · 2 shared tags -
Variation Swatches for WooCommerce 300K+ installs · 4.8★ · 1 shared tag A -
Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Smart Variation Swatches for WooCommerce – Color & Image Attribute Swatches into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/variation-swatches-style" width="480" height="300" style="border:0" loading="lazy" title="Smart Variation Swatches for WooCommerce – Color & Image Attribute Swatches — Plugin Pulse"></iframe> Smart Variation Swatches for WooCommerce – Color & Image Attribute Swatches: 3K+ active installs, 3.2★ (13 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/variation-swatches-style
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