WFK Menu Import/Export
by Hoatzinlabs · Admin & Utilities
Also makes 1 other plugin · 10+ installs across the portfolio →
Easily export and import WordPress navigation menus. Backup, migrate, and transfer menus between sites using a simple JSON file.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 74/100
Few reviews
Active installs
10+
≈17 estimated
Momentum
+44%
downloads vs prior 30d
Biggest opportunity: “menu” and “menu import” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
74 health vs 56 average across 5,896 Admin & Utilities plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 10 of 1.3K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,189 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 236 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
3.0★ over 2 reviews, smoothed to 4.06★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wfk menu import export your tag | #1 | #1 | — |
| menu your tag | Not in the top 24 | ||
| menu export your tag | Not checked yet | ||
| menu import your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “menu” and “menu import” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 4 Mar 2024 · 972 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 163 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
8mo ago
latest release · v1.1.0 · 10 Mar 2026
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 3 Mar 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ bhenselmann2.7y ago
The plugin do export the chosen menu but when try to import it into an other WordPress-Site it only finds out if an menu name is allready used (and then shows a error message), but it is not importing the menu.
Read on wp.org ↗ - ★★★★★ Abdus Samad2.7y ago
As an avid WordPress user, I’m always on the lookout for plugins that streamline my workflow and enhance my website’s functionality. Recently, I stumbled upon the Menu Importer WordPress plugin, and I must say, it has been a game-changer for me. Ease of Use: One of the standout features of the Menu Importer plugin is its simplicity. Even for someone like me who isn’t particularly tech-savvy, importing menus has never been easier. The intuitive interface and user-friendly design make the process incredibly smooth and hassle-free. Efficiency: Time is precious, especially when managing a website. With the Menu Importer plugin, I can effortlessly import menu items from CSV files, saving me countless hours of manual input. Whether I’m updating an existing menu or creating a new one from scratch, the plugin’s efficiency is unparalleled. Customization: What sets the Menu Importer plugin apart is its flexibility and customization options. From specifying menu item names and prices to assigning categories and tags, the plugin allows me to tailor each import to suit my website’s unique needs. The ability to map CSV columns to menu fields gives me full control over the import process, ensuring seamless integration with my site’s design. Reliability: In my experience, the Menu Importer plugin has been incredibly reliable. I’ve never encountered any glitches or compatibility issues, even when working with large CSV files or complex menu structures. The plugin’s robust performance gives me peace of mind, knowing that my menus will always be up-to-date and accurate. Support: Lastly, I must commend the excellent support provided by the Menu Importer team. Any questions or concerns I’ve had were promptly addressed, and their dedication to customer satisfaction is truly commendable. In conclusion, I wholeheartedly recommend the Menu Importer WordPress plugin to anyone looking to streamline their menu management process. Its ease of use, efficiency, customization options, reliability, and exceptional support make it a must-have tool for WordPress users everywhere.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily export and import WordPress navigation menus. Backup, migrate, and transfer menus between sites usin..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("whether you are", "perfect for", "if you have").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 1,118 characters of description.
- ✓ Tags match the text 2 of 4 tags appear in the text; "menu export", "wfk-menu-import-export" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Admin Menu Editor 300K+ installs · 4.6★ · 1 shared tag A -
Max Mega Menu 300K+ installs · 4.8★ · 1 shared tag A -
Menu Image, Icons made easy 100K+ installs · 4.5★ · 1 shared tag B - D Duplicate Menu 100K+ installs · 4.5★ · 1 shared tag B
-
User Menus – Nav Menu Visibility 80K+ installs · 4.9★ · 1 shared tag A -
Menu Cart for WooCommerce 70K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WFK Menu Import/Export into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wfk-menu-importexport" width="480" height="300" style="border:0" loading="lazy" title="WFK Menu Import/Export — Plugin Pulse"></iframe> WFK Menu Import/Export: 10+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wfk-menu-importexport
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