wp.org search vs our merit ranking: “menu import”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “menu import”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Advanced Import shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 80K+ installs carry it up the search order; its 4.4★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
WP All Import – Product Import for WooCommerce places #8 on merit, 4.7★ from 276 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #1 2 
WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966)
wp.org #3 1 too low 3 
Max Mega Menu 300K+ · 4.8★ (882)
wp.org #5 ↑2 2 too low 4 
One Click Demo Import 1M+ · 4.3★ (79) host-installed base
wp.org #2 2 too high 5 
Nav Menu Roles 70K+ · 4.9★ (219)
wp.org #7 ↑1 2 too low 6 
Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (574)
wp.org #8 ↓3 2 too low 7 
WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256)
wp.org #9 ↑1 2 too low 8 WP All Import – Product Import for WooCommerce 20K+ · 4.7★ (276)
wp.org #14 6 too low 9 
WP Responsive Menu 30K+ · 4.3★ (100)
wp.org #10 ↑1 1 too low 10 
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) throws errorsnot PHP-current
wp.org #11 ↓2 1 too low 11 
Import Export Menu 3K+ · 4.4★ (10) thin reviews
wp.org #4 7 too high 12 
Float menu – awesome floating side menu 30K+ · 4.4★ (41)
wp.org #12 13 
Simple Floating Menu 10K+ · 5.0★ (38)
wp.org #16 3 too low 14 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #17 3 too low 15 
Import Users from CSV 10K+ · 4.1★ (44)
wp.org #13 2 too high 16 
Import Social Events 3K+ · 4.8★ (116)
wp.org #20 4 too low 17 Advanced Import 80K+ · 4.4★ (7) thin reviews
wp.org #6 11 too high 18 
Ollie Menu Designer 6K+ · 5.0★ (8) thin reviews
wp.org #15 3 too high 19 
Side Menu Lite – Sticky Floating Side Menu 7K+ · 4.0★ (12) thin reviews
wp.org #23 4 too low 20 
Restaurant Menu and Food Ordering 2K+ · 4.5★ (15) throws errorsnot PHP-current thin reviews
wp.org #22 2 too low 21 
Menu Backup & Restore + Import/Export 500+ · 5.0★ (3) thin reviews
wp.org #21 22 
Menu Export Import 100+ · 4.3★ (3) thin reviews
wp.org #24 2 too low 23 
Ansar Import – One Click Starter Sites – for WordPress Themes 10K+ · 5.0★ (1) thin reviews
wp.org #18 5 too high 24 H Hoot Import 1K+ · 5.0★ (1) thin reviews
wp.org #19 5 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.