Wisepops Popups & Notifications
by gregwisepops · Email & Marketing
Add Wisepops popups to your WordPress to effortlessly capture and engage web visitors and turn them into leads and happy customers.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
400+
≈500 estimated
Momentum
+52%
downloads vs prior 30d
Biggest opportunity: Swap “email capture” for “spin to win”. “email capture” isn't earning its slot: you're not in the first 24 results for its own search. “spin to win” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 400 of 16.9K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 80 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.8
Velocity
places per keyword, 27d
6%
Breadth
of keywords climbing, 27d
-0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| popups | #18 | #24 | down 1 |
| spin to win | #16 | #17 | up 2 |
| popup notifications | #12 | #18 | down 2 |
| free popups | #23 | #24 | down 5 |
| web engage | #24 | #23 | down 2 |
| email capture your tag | Not in the top 24 | ||
| lead generation your tag | Not in the top 24 | ||
| optin your tag | Not in the top 24 | ||
| pop up your tag | Not in the top 24 | ||
| popup builder your tag | Not in the top 24 | ||
22 searches this plugin appeared in over the last 90 days, 5 listed. 17 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email capture” for “spin to win”. “email capture” isn't earning its slot: you're not in the first 24 results for its own search. “spin to win” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 869 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
6mo ago
latest release · v1.4.0 · 18 May 2026
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 50% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just under 500.
Install history since 14 Dec 2019
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add Wisepops popups to your WordPress to effortlessly capture and engage web visitors and turn them into le..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use this", "designed for").
- ✓ Names what it works with Mentions Zapier, Google Analytics.
- ✓ Headings and lists 14 headings and 1 list.
- ✓ Enough to quote 7,457 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("email capture", "lead generation", "Optin", "pop up" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 500+ → 400+ down after 1 days in tier
- 2026-10-30 400+ → 500+ up after 5 days in tier
- 2026-10-25 500+ → 400+ down after 218 days in tier
- 2026-03-21 600+ → 500+ down after 1 days in tier
- 2026-03-20 500+ → 600+ up after 2 days in tier
- 2026-03-18 600+ → 500+ down after 2 days in tier
- 2026-03-16 500+ → 600+ up after 18 days in tier
- 2026-02-26 600+ → 500+ down after 286 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ installs · 4.7★ · 3 shared tags A -
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
AI Popup Builder & Popup Maker by OptiMonk 3K+ installs · 4.6★ · 2 shared tags A -
Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ installs · 4.7★ · 2 shared tags A -
Popupsmart 600+ installs · 4.0★ · 2 shared tags B -
Easy Notify Lite 300+ installs · 3.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Wisepops Popups & Notifications into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wisepops-popups" width="480" height="300" style="border:0" loading="lazy" title="Wisepops Popups & Notifications — Plugin Pulse"></iframe> Wisepops Popups & Notifications: 400+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wisepops-popups
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