wp.org search vs our merit ranking: “wordpress export”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “wordpress export”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WordPress Importer shows at wp.org #4 but places #10 on merit, a gap of 6 places. Its 2M+ installs carry it up the search order; its 3.1★ average from 327 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #6 on merit, 4.8★ from 14387 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821)
wp.org #1 2 
TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625)
wp.org #2 3 
WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415)
wp.org #3 4 
Advanced Order Export For WooCommerce 100K+ · 5.0★ (350)
wp.org #5 1 too low 5 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143)
wp.org #9 4 too low 6 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #11 5 too low 7 
Export All URLs 50K+ · 4.6★ (94)
wp.org #6 ↑1 1 too high 8 
Customizer Export/Import 100K+ · 4.8★ (115)
wp.org #8 ↑1 9 
Export and Import Users and Customers 50K+ · 4.8★ (442) throws errorsnot PHP-current
wp.org #7 ↓2 2 too high 10 WordPress Importer 2M+ · 3.1★ (327) low rating, top placement
wp.org #4 6 too high 11 
Import and export users and customers 70K+ · 4.7★ (259)
wp.org #13 ↑3 2 too low 12 
BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) not PHP-current
wp.org #10 ↑2 2 too high 13 
All-in-One WP Migration and Backup 5M+ · 4.5★ (7676)
wp.org #20 7 too low 14 
Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) throws errorsnot PHP-current
wp.org #12 2 too high 15 
WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1915)
wp.org #23 ↑2 8 too low 16 
WP Import Export Lite 40K+ · 4.0★ (113)
wp.org #14 ↑8 2 too high 17 
Export media with selected content (by DKZR) 40K+ · 4.5★ (93)
wp.org #17 ↓1 18 
Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (413) throws errorsnot PHP-current
wp.org #16 ↓6 2 too high 19 
Comments Import & Export 2K+ · 4.9★ (68)
wp.org #19 ↓1 20 
Export Media URLs 7K+ · 5.0★ (29)
wp.org #15 ↓1 5 too high 21 
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155)
wp.org #22 ↓4 1 too low 22 
WP All Export – Product Export Add-On for WooCommerce 10K+ · 4.5★ (24) thin reviews
wp.org #21 1 too high 23 
Import / Export Customizer Settings 50K+ · 4.7★ (6) thin reviews
wp.org #18 ↓1 5 too high 24 
Export Single Post Page 3K+ · 4.7★ (3) thin reviews
wp.org #24 ↓1 Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.