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wp.org search vs our merit ranking: “autoresponder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “autoresponder”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

S

Ranked above its merit

Simple Membership MailChimp Integration shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 900+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #9 on merit, 4.8★ from 1388 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Under Construction 600K+ · 4.8★ (1285) wp.org #2 1 too low 2 Arigato Autoresponder and Newsletter 500+ · 4.7★ (34) wp.org #1 1 too high 3 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #4 1 too low 4 Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ · 4.5★ (144) wp.org #3 1 too high 5 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) wp.org #6 ↑6 1 too low 6 Minimal Coming Soon – Coming Soon Page 100K+ · 4.3★ (282) wp.org #5 ↓2 1 too high 7 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #14 7 too low 8 Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ · 4.2★ (519) wp.org #13 5 too low 9 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #19 10 too low 10 Telegram Bot & Channel 500+ · 4.8★ (22) wp.org #7 ↓1 3 too high 11 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #15 ↓2 4 too low 12 Email Marketing Plugin – WP Email Capture 1K+ · 4.3★ (19) wp.org #9 ↓2 3 too high 13 Social Sharing Plugin – Kiwi 4K+ · 4.1★ (18) wp.org #8 5 too high 14 Quick Interest Slider 1K+ · 4.6★ (13) wp.org #10 ↓1 4 too high 15 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #22 ↓4 7 too low 16 Affiliates Manager 8K+ · 4.1★ (61) wp.org #17 ↓1 1 too low 17 VPSUForm – Drag & Drop Contact Form Builder with Email Automation 200+ · 5.0★ (7) wp.org #21 ↑1 4 too low 18 Lead Form Builder & Contact Form 8K+ · 4.3★ (6) wp.org #18 ↓1 19 SendPulse Email Marketing Newsletter 1K+ · 2.6★ (8) wp.org #12 ↓1 7 too high 20 CleverReach® WP 4K+ · 3.0★ (8) wp.org #23 ↓3 3 too low 21 S Simple Membership MailChimp Integration 900+ · 3.0★ (2) wp.org #11 ↓1 10 too high 22 Mailer Dragon – Email Marketing Plugin for WordPress 200+ · 5.0★ (1) wp.org #16 ↓1 6 too high 23 ActiveTrail – Contact Form 7 500+ · 0.0★ (0) wp.org #24 ↓5 1 too low 24 Mailster Google Analytics 800+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.