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wp.org search vs our merit ranking: “abandon carts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “abandon carts”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Klaviyo shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 100K+ installs carry it up the search order; its 2.8★ average from 24 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor places #10 on merit, 4.7★ from 509 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #3 2 too low 2 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #2 3 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #6 3 too low 4 ShopMagic Abandoned Cart Recovery for WooCommerce 2K+ · 5.0★ (4) wp.org #1 3 too high 5 StatCounter – Real Time Visitor Stats, Session Replay & Heatmaps 70K+ · 4.2★ (58) wp.org #4 1 too high 6 Abandoned Cart Lite for WooCommerce 20K+ · 4.1★ (84) wp.org #5 1 too high 7 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #13 ↓3 6 too low 8 Retainful – WooCommerce Abandoned Cart, Newsletters, Email Marketing, Signup Forms and Automation 1K+ · 4.9★ (98) wp.org #11 3 too low 9 FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ · 5.0★ (346) wp.org #18 ↓1 9 too low 10 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #21 ↑2 11 too low 11 WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124) wp.org #19 ↑3 8 too low 12 Cart Lift – Abandoned Cart Recovery for WooCommerce and EDD 900+ · 4.8★ (9) wp.org #7 5 too high 13 YITH WooCommerce Ajax Search 30K+ · 3.0★ (42) wp.org #8 ↑1 5 too high 14 Lucky Orange 2K+ · 4.3★ (24) wp.org #16 2 too low 15 Discount Rules for WooCommerce – Disco | Dynamic Pricing, Conditions, Bulk, Bundle, BOGO 5K+ · 4.2★ (9) wp.org #9 ↓1 6 too high 16 Cart recovery for WordPress 100+ · 5.0★ (6) wp.org #10 ↑2 6 too high 17 Custom Payment Gateways for WooCommerce 8K+ · 3.8★ (21) wp.org #14 3 too high 18 Better Usability for WooCommerce 800+ · 4.9★ (21) wp.org #22 ↓3 4 too low 19 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #17 ↑1 2 too high 20 Klaviyo 100K+ · 2.8★ (24) wp.org #12 ↑1 8 too high 21 Amazon Pay for WooCommerce 10K+ · 2.5★ (27) wp.org #23 ↑1 2 too low 22 AWeber – Free Sign Up Form and Landing Page Builder Plugin for Lead Generation and Email Newsletter Growth 8K+ · 2.6★ (25) wp.org #24 2 too low 23 Nexi Checkout 2K+ · 4.0★ (3) wp.org #15 8 too high 24 ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons 100+ · 5.0★ (2) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.