Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “add post to csv”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add post to csv”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Import – Import Add-On for ACF shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 50K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #12 on merit, 4.8★ from 27,820 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #1 2 R Really Simple CSV Importer 40K+ · 4.9★ (107) wp.org #2 3 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #3 4 Post Views Counter 100K+ · 4.9★ (1,238) wp.org #4 ↑3 5 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4,625) wp.org #8 wp.org ranks it 3 places below merit 6 Import and export users and customers 70K+ · 4.7★ (259) wp.org #6 ↓1 7 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1,966) wp.org #14 ↑2 wp.org ranks it 7 places below merit 8 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #10 wp.org ranks it 2 places below merit 9 CSV Importer 3K+ · 4.2★ (28) wp.org #5 ↓1 wp.org ranks it 4 places above merit 10 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #13 ↓1 wp.org ranks it 3 places below merit 11 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #18 ↓3 wp.org ranks it 7 places below merit 12 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #23 ↓1 wp.org ranks it 11 places below merit 13 Import Users from CSV 10K+ · 4.1★ (44) wp.org #9 wp.org ranks it 4 places above merit 14 Product Import Export for WooCommerce – CSV Product Importer & Exporter 80K+ · 4.6★ (414) wp.org #20 ↓1 wp.org ranks it 6 places below merit 15 Post to Google My Business (Google Business Profile) 10K+ · 4.9★ (159) wp.org #19 ↓1 wp.org ranks it 4 places below merit 16 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #22 ↓1 wp.org ranks it 6 places below merit 17 Table Field Add-on for ACF and SCF 50K+ · 4.9★ (60) wp.org #17 18 CSV to HTML 300+ · 5.0★ (22) wp.org #12 ↓1 wp.org ranks it 6 places above merit 19 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #7 ↓1 wp.org ranks it 12 places above merit 20 Add to Cart Custom Redirect for WooCommerce 2K+ · 4.5★ (14) wp.org #15 ↓2 wp.org ranks it 5 places above merit 21 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #11 wp.org ranks it 10 places above merit 22 CSV Importer Plus for ACF 400+ · 5.0★ (5) wp.org #16 ↓2 wp.org ranks it 6 places above merit 23 Post Type Transfer 2K+ · 5.0★ (7) wp.org #24 wp.org ranks it 1 place below merit 24 WP All Import – Import SEO Settings for Rank Math SEO 6K+ · 4.5★ (4) wp.org #21 ↓1 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.