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wp.org search vs our merit ranking: “address label”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “address label”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

UK Address Postcode Validation shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 700+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Checkout Field Editor (Checkout Manager) for WooCommerce places #7 on merit, 4.9★ from 1056 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #1 ↑1 2 Free Shipping Label and Progress Bar for WooCommerce 5K+ · 5.0★ (43) wp.org #2 ↓1 3 Autocomplete Google Address 2K+ · 4.0★ (25) wp.org #3 4 Address Autocomplete Anything – Google Address Autocomplete for Any Form 900+ · 5.0★ (16) wp.org #4 5 WP Store Locator 40K+ · 4.8★ (312) wp.org #12 7 too low 6 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #14 ↓1 8 too low 7 Checkout Field Editor (Checkout Manager) for WooCommerce 400K+ · 4.9★ (1056) wp.org #19 ↑2 12 too low 8 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #11 3 too low 9 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1267) wp.org #21 ↓4 12 too low 10 Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #9 ↓1 1 too high 11 SVG Support 1M+ · 4.8★ (356) wp.org #17 6 too low 12 morkva UA Shipping – Nova Poshta, Ukrposhta, Rozetka, Nova Global 1K+ · 4.9★ (29) wp.org #13 1 too low 13 ELEX WooCommerce Address Validation & Google Address Autocomplete Plugin 700+ · 4.2★ (10) wp.org #6 ↓1 7 too high 14 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #24 10 too low 15 Address Book & Multiple Shipping for WooCommerce 1K+ · 4.8★ (20) wp.org #10 5 too high 16 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #15 ↑1 1 too high 17 Kikote – Location Picker at Checkout & Google Address AutoFill Plugin for WooCommerce 1K+ · 5.0★ (65) wp.org #20 ↓2 3 too low 18 UK Address Postcode Validation 700+ · 5.0★ (3) wp.org #5 ↑1 13 too high 19 Multiple Shipping And Billing Address For WooCommerce 200+ · 4.7★ (7) wp.org #8 ↑1 11 too high 20 Postcodes4U Address Finder 300+ · 4.0★ (4) wp.org #7 13 too high 21 No Login by Email Address 1K+ · 5.0★ (4) wp.org #22 ↓3 1 too low 22 Multi-Carrier Shippo Shipping Rates & Address Validation for WooCommerce 3K+ · 3.8★ (11) wp.org #18 ↓3 4 too high 23 what3words Address Field 200+ · 4.0★ (4) wp.org #16 ↓2 7 too high 24 Address Autocomplete for WooCommerce 30+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.