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wp.org search vs our merit ranking: “align full”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “align full”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Justify for Paragraph Block shows at wp.org #13 but places #22 on merit, a gap of 9 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #1 2 Max Mega Menu 300K+ · 4.8★ (882) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #3 ↑2 4 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #5 ↓2 1 too low 5 Options for Twenty Twenty-One 6K+ · 4.9★ (64) wp.org #4 1 too high 6 WP ULike – Like Buttons, Voting & Engagement Analytics 60K+ · 4.8★ (283) wp.org #6 ↑1 7 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #9 ↓3 2 too low 8 Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ · 5.0★ (64) wp.org #8 ↑3 9 Options for Twenty Seventeen 8K+ · 4.8★ (57) wp.org #7 ↑1 2 too high 10 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #11 ↓1 1 too low 11 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #10 ↑2 1 too high 12 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #12 ↑1 13 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #21 8 too low 14 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #22 8 too low 15 Accessibility Widget by OneTap – Easy One-Click Accessibility Toolbar 60K+ · 4.9★ (80) wp.org #17 2 too low 16 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #20 4 too low 17 Simple Social Icons 100K+ · 4.3★ (92) wp.org #18 ↑2 1 too low 18 Options for Twenty Twenty 3K+ · 4.7★ (31) wp.org #16 ↑2 2 too high 19 Bootstrap Blocks 10K+ · 5.0★ (28) wp.org #23 4 too low 20 Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61) wp.org #24 ↓10 4 too low 21 Signature field for Elementor Forms 2K+ · 5.0★ (4) wp.org #15 ↑4 6 too high 22 Justify for Paragraph Block 3K+ · 5.0★ (3) wp.org #13 ↑2 9 too high 23 EasyMega 5K+ · 3.0★ (4) wp.org #14 ↑2 9 too high 24 Magical Blocks – Elementor Style Blocks for Gutenberg 900+ · 0.0★ (0) wp.org #19 ↑2 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.