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← Rankings

wp.org search vs our merit ranking: “all themes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “all themes”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Import – Import SEO Settings for All In One SEO shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #12 on merit, 4.8★ from 27820 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #2 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #3 4 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #4 5 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #5 6 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #6 7 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #8 1 too low 8 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #11 3 too low 9 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #7 2 too high 10 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #12 2 too low 11 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #9 2 too high 12 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #20 8 too low 13 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #18 5 too low 14 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #19 5 too low 15 Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50) wp.org #10 5 too high 16 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #24 8 too low 17 Theme Check 20K+ · 4.8★ (195) wp.org #22 5 too low 18 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (136) wp.org #23 5 too low 19 WP Comment Cleaner – Delete All Comments, Disable Comments, Bulk Delete & Remove Comments 20K+ · 4.7★ (58) wp.org #21 2 too low 20 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #14 6 too high 21 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #17 4 too high 22 WP All Import – Import Add-On for ACF 50K+ · 5.0★ (6) wp.org #16 6 too high 23 VK All in One Expansion Unit 100K+ · 4.0★ (7) wp.org #15 8 too high 24 WP All Import – Import SEO Settings for All In One SEO 1K+ · 5.0★ (2) wp.org #13 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.