wp.org search vs our merit ranking: “amazon importing”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “amazon importing”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Spreadr Woocommerce Plugin – Amazon Importer for Dropshipping and Affiliate shows at wp.org #5 but places #17 on merit, a gap of 12 places. Its 400+ installs carry it up the search order; its 2.7★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
JetBackup – Backup, Restore & Migrate places #9 on merit, 4.5★ from 1056 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.
Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769)
wp.org #1 2 
Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463)
wp.org #3 ↑6 1 too low 3 
affiliate-toolkit – Multi-Network Affiliate & Amazon Product Display 2K+ · 4.5★ (22) thin reviews
wp.org #2 1 too high 4 
ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251)
wp.org #6 2 too low 5 
Site Reviews 60K+ · 4.9★ (376)
wp.org #7 ↓2 2 too low 6 
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709)
wp.org #9 ↓1 3 too low 7 
WP Table Builder – Drag & Drop Table Builder 50K+ · 4.8★ (681)
wp.org #14 ↓2 7 too low 8 
wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449)
wp.org #15 7 too low 9 JetBackup – Backup, Restore & Migrate 200K+ · 4.5★ (1056)
wp.org #23 ↑1 14 too low 10 
Create 6K+ · 4.3★ (25)
wp.org #8 ↑2 2 too high 11 
URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169)
wp.org #22 11 too low 12 
YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45)
wp.org #18 6 too low 13 
WP Database Backup – Unlimited Database & Files Backup by Backup for WP 20K+ · 4.5★ (102)
wp.org #20 ↑1 7 too low 14 
AmaSync – Amazon Affiliate Plugin, Product Importer for WooCommerce 300+ · 5.0★ (3) thin reviews
wp.org #4 ↓1 10 too high 15 
WebToffee WP Backup and Migration 5K+ · 4.5★ (49)
wp.org #19 ↑1 4 too low 16 
SharkDropship & Affiliate for AliExpress, eBay, Amazon, Etsy and Temu 400+ · 3.7★ (31)
wp.org #13 ↑1 3 too high 17 Spreadr Woocommerce Plugin – Amazon Importer for Dropshipping and Affiliate 400+ · 2.7★ (12) thin reviewslow rating, top placement
wp.org #5 ↓1 12 too high 18 
Content Egg – Affiliate Product Importer & Price Comparison 10K+ · 3.9★ (56)
wp.org #24 ↓1 6 too low 19 
Auto Affiliate Links 2K+ · 4.1★ (39)
wp.org #21 ↓2 2 too low 20 
Multichannel for WooCommerce – Amazon, ebay and more 70+ · 5.0★ (4) thin reviews
wp.org #10 ↓3 10 too high 21 
Base (formerly BaseLinker) – 300+ marketplaces, 150+ carriers & PIM & OMS & WMS in one 5K+ · 4.2★ (5) thin reviews
wp.org #11 10 too high 22 
POKY – Product Importer 600+ · 2.7★ (7) thin reviews
wp.org #17 5 too high 23 
Sharkdropship & affiliate for Amazon 70+ · 0.0★ (0) thin reviews
wp.org #16 7 too high 24 
Zonify – Amazon Product Importer for WooCommerce 80+ · 2.5★ (2) thin reviews
wp.org #12 ↑1 12 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.