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wp.org search vs our merit ranking: “amazon pay”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “amazon pay”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Pay. Payment Methods for WooCommerce shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 3K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #9 on merit, 5.0★ from 1028 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #2 1 too low 2 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #4 2 too low 3 Amazon Pay for WooCommerce 10K+ · 2.5★ (27) wp.org #1 2 too high 4 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #8 ↑1 4 too low 5 FunnelKit Payment Gateway for Stripe WooCommerce 20K+ · 4.9★ (53) wp.org #7 ↑1 2 too low 6 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #13 7 too low 7 Amazon Link Engine 2K+ · 4.4★ (31) wp.org #5 2 too high 8 SMTP for Amazon SES – YaySMTP 3K+ · 4.2★ (10) wp.org #3 5 too high 9 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #20 ↑1 11 too low 10 Side Cart Woocommerce | Woocommerce Cart 70K+ · 4.9★ (453) wp.org #17 ↓1 7 too low 11 Subscriptions for WooCommerce 10K+ · 4.5★ (180) wp.org #16 5 too low 12 Fluid Checkout for WooCommerce – Lite 20K+ · 4.9★ (159) wp.org #19 ↑1 7 too low 13 Sequential Order Number for WooCommerce 50K+ · 4.9★ (146) wp.org #18 ↑1 5 too low 14 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (177) wp.org #9 ↑2 5 too high 15 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #21 ↓2 6 too low 16 Stripe Payment Forms by WP Full Pay – Accept Credit Card Payments, Donations & Subscriptions 8K+ · 4.2★ (26) wp.org #14 2 too high 17 Shipping Packages for WooCommerce – Dropship from multiple locations like AliExpress, eBay, Amazon, Etsy 900+ · 4.8★ (17) wp.org #22 5 too low 18 Payment Plugins for Stripe Elementor – by Pay Addons 100+ · 5.0★ (6) wp.org #15 3 too high 19 Knit Pay UPI – Paytm for Business, PhonePe Business, BharatPe, HDFC 200+ · 5.0★ (4) wp.org #12 7 too high 20 Pay. Payment Methods for WooCommerce 3K+ · 3.7★ (3) wp.org #6 14 too high 21 Nexi XPay 7K+ · 3.0★ (7) wp.org #10 ↓3 11 too high 22 Mailster AmazonSES Integration 1K+ · 5.0★ (4) wp.org #24 2 too low 23 Spreadr Woocommerce Plugin – Amazon Importer for Dropshipping and Affiliate 400+ · 2.7★ (12) wp.org #23 24 All QR Pay for WooCommerce 90+ · 5.0★ (1) wp.org #11 ↓1 13 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.