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wp.org search vs our merit ranking: “analysis page web”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “analysis page web”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

iZooto – Web Push Notifications shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 900+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Independent Analytics – WordPress Analytics Plugin places #11 on merit, 4.8★ from 167 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #2 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #4 1 too low 4 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #3 1 too high 5 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #5 ↑1 6 Stackable – Page Builder Gutenberg Blocks 100K+ · 4.9★ (522) wp.org #9 3 too low 7 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #8 ↑7 1 too low 8 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #10 ↑4 2 too low 9 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #11 ↓3 2 too low 10 Quttera ThreatSign – Web Malware Scanner for WordPress 10K+ · 3.9★ (47) wp.org #6 ↓1 4 too high 11 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #16 5 too low 12 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #12 13 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #14 ↓4 1 too low 14 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #18 4 too low 15 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #13 ↓2 2 too high 16 WP Activity Log 300K+ · 4.7★ (490) wp.org #24 8 too low 17 WP Super Cache 1M+ · 4.3★ (1346) wp.org #21 ↑2 4 too low 18 FastPixel Cache – Optimize Page Speed: Compress Images, Minify, Clean Database & CDN 4K+ · 4.8★ (50) wp.org #17 1 too high 19 Invisible Anti-Spam & CAPTCHA — reCAPTCHA Alternative for All Forms 5K+ · 4.8★ (50) wp.org #22 3 too low 20 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #15 ↓2 5 too high 21 iZooto – Web Push Notifications 900+ · 5.0★ (4) wp.org #7 14 too high 22 Hitsteps Web Analytics 700+ · 3.9★ (7) wp.org #20 2 too high 23 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #19 4 too high 24 Dam Spam 3K+ · 4.3★ (4) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.