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wp.org search vs our merit ranking: “archive importer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “archive importer”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Archiveo – Importer for the Wayback Machine shows at wp.org #2 but places #15 on merit, a gap of 13 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SimpLy Gallery places #9 on merit, 4.8★ from 118 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #1 2 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #9 wp.org ranks it 7 places below merit 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7,676) wp.org #10 ↓1 wp.org ranks it 7 places below merit 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #11 ↓1 wp.org ranks it 7 places below merit 5 Archivarix External Images Importer 1K+ · 5.0★ (9) wp.org #3 wp.org ranks it 2 places above merit 6 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #14 ↓2 wp.org ranks it 8 places below merit 7 Import WP – CSV & XML Import Export for WordPress 4K+ · 4.4★ (25) wp.org #6 wp.org ranks it 1 place above merit 8 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #19 wp.org ranks it 11 places below merit 9 SimpLy Gallery 40K+ · 4.8★ (118) wp.org #22 wp.org ranks it 13 places below merit 10 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #12 ↑2 wp.org ranks it 2 places below merit 11 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #13 ↓2 wp.org ranks it 2 places below merit 12 BtW Importer – Free Blogger/Blogspot Migration 600+ · 5.0★ (4) wp.org #5 wp.org ranks it 7 places above merit 13 Content Egg – Affiliate Product Importer & Price Comparison 10K+ · 3.9★ (56) wp.org #16 ↓3 wp.org ranks it 3 places below merit 14 Easy Demo Importer – A Modern One-Click Demo Import Solution 2K+ · 5.0★ (2) wp.org #4 wp.org ranks it 10 places above merit 15 Archiveo – Importer for the Wayback Machine 200+ · 5.0★ (1) wp.org #2 wp.org ranks it 13 places above merit 16 AI to Elementor — HTML Importer for Elementor 1K+ · 5.0★ (3) wp.org #7 wp.org ranks it 9 places above merit 17 Ultimate Markdown – Markdown Editor, Importer, & Exporter 2K+ · 4.0★ (10) wp.org #17 ↓2 18 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #15 wp.org ranks it 3 places above merit 19 WCBoost – Variation Swatches 40K+ · 4.8★ (5) wp.org #18 ↓2 wp.org ranks it 1 place above merit 20 Widget Visibility Control 300+ · 5.0★ (6) wp.org #20 ↓3 21 URL Image Importer – Import External Images to the Media Library from URL, CSV & XML 1K+ · 5.0★ (2) wp.org #8 wp.org ranks it 13 places above merit 22 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #24 ↓3 wp.org ranks it 2 places below merit 23 YITH WooCommerce Brands Add-On 8K+ · 4.0★ (7) wp.org #23 ↓4 24 Import Shopify To WP 900+ · 5.0★ (3) wp.org #21 ↓3 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.