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wp.org search vs our merit ranking: “aws s3”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “aws s3”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sync media with AWS S3 CloudFront shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 30+ installs carry it up the search order; its 3.4★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

BackWPup – WordPress Backup & Restore Plugin places #9 on merit, 4.0★ from 1323 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Backuply – Backup, Restore, Migrate and Clone 600K+ · 4.5★ (135) wp.org #1 2 File Manager 1M+ · 4.6★ (1492) wp.org #3 1 too low 3 WP Offload Media Lite for Amazon S3, DigitalOcean Spaces, and Google Cloud Storage 30K+ · 3.7★ (115) wp.org #2 1 too high 4 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (475) wp.org #5 1 too low 5 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #7 ↑2 2 too low 6 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #10 ↓2 4 too low 7 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #16 ↑1 9 too low 8 Advanced Media Offloader – Offload Media to Amazon S3, Cloudflare R2, DigitalOcean Spaces & More 7K+ · 4.7★ (48) wp.org #8 ↓2 9 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #19 10 too low 10 External files in Media Library 500+ · 5.0★ (4) wp.org #4 6 too high 11 Media Cloud for Bunny CDN, Amazon S3, Cloudflare R2, Google Cloud Storage, DigitalOcean and more 7K+ · 3.5★ (116) wp.org #14 3 too low 12 Inline Image Upload for BBPress 3K+ · 4.6★ (65) wp.org #20 8 too low 13 Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) wp.org #15 2 too low 14 Storage for Woo via S3-Compatible 100+ · 5.0★ (4) wp.org #6 ↑1 8 too high 15 Everest Backup – WordPress Cloud Backup, Migration, Restore & Cloning Plugin 3K+ · 4.4★ (45) wp.org #21 6 too low 16 OrderConvo – Vendor & Customer Messages After Orders 200+ · 4.6★ (22) wp.org #17 ↓1 1 too low 17 Media Cloud Sync 1K+ · 4.9★ (13) wp.org #22 5 too low 18 SpinupWP 30K+ · 5.0★ (13) wp.org #24 6 too low 19 Upcasted S3 Offload – AWS S3, DigitalOcean Spaces, Backblaze, MinIO Storage Integration 200+ · 3.4★ (10) wp.org #11 ↓1 8 too high 20 Sync media with AWS S3 CloudFront 30+ · 3.4★ (5) wp.org #9 ↑3 11 too high 21 FlyWP Helper – Page Cache, Page Optimization, Emails for FlyWP Server Control Panel 4K+ · 5.0★ (3) wp.org #23 ↑1 2 too low 22 Storage for EDD via S3-Compatible 10+ · 5.0★ (2) wp.org #18 4 too high 23 S3 Image Optimizer 100+ · 5.0★ (1) wp.org #12 ↓1 11 too high 24 Static Porter 100+ · 5.0★ (1) wp.org #13 ↑1 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.