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wp.org search vs our merit ranking: “azure storage”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “azure storage”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

User Sync for Azure AD / Azure B2C shows at wp.org #7 but places #13 on merit, a gap of 6 places. Its 60+ installs carry it up the search order; its 4.5★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #2 1 too low 2 EWWW Image Optimizer 1M+ · 4.8★ (1843) wp.org #3 1 too low 3 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #4 1 too low 4 Microsoft Azure Storage for WordPress 2K+ · 3.9★ (14) wp.org #1 3 too high 5 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #5 6 Backup Migration 80K+ · 4.9★ (1338) wp.org #8 2 too low 7 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #6 1 too high 8 WP Go Maps – Google Map, OpenStreetMap, Leaflet Map 300K+ · 4.8★ (3055) wp.org #11 3 too low 9 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #9 10 Backup, Restore and Migrate your sites with XCloner 10K+ · 4.2★ (129) wp.org #10 11 miniOrange Embed Files for SharePoint/OneDrive 700+ · 5.0★ (41) wp.org #13 2 too low 12 Kognetiks Chatbot 500+ · 4.5★ (22) wp.org #12 13 User Sync for Azure AD / Azure B2C 60+ · 4.5★ (8) wp.org #7 6 too high 14 Infinite Uploads – Offload, Optimize & Organize Your Media Library 800+ · 4.4★ (20) wp.org #14 15 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #22 7 too low 16 ArchiveMaster – Auto Archive and Export Old Orders for WooCommerce 100+ · 5.0★ (4) wp.org #20 4 too low 17 CAPI Suite: Meta Pixel, Pinterest & TikTok for WooCommerce 100+ · 5.0★ (2) wp.org #23 6 too low 18 Cache Purge for Azure Front Door 10+ · 0.0★ (0) wp.org #18 19 Storage for EDD via OneDrive — · 5.0★ (1) wp.org #15 4 too high 20 miniOrange Embed Outlook Teams Calendar Events 300+ · 5.0★ (1) wp.org #16 4 too high 21 AI Blog Automator 100+ · 5.0★ (1) wp.org #17 4 too high 22 Forerunner® AI Live Chat 20+ · 5.0★ (1) wp.org #19 3 too high 23 SheetLink Forms for Google Sheets and Excel 100+ · 5.0★ (1) wp.org #24 1 too low 24 SimplePDF Embed 80+ · 2.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.