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wp.org search vs our merit ranking: “back to top plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “back to top plugin”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MakeITeasy Back To Top shows at wp.org #5 but places #17 on merit, a gap of 12 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More places #4 on merit, 4.9★ from 4,940 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #2 ↑3 wp.org ranks it 1 place below merit 2 Smooth Back To Top Button 40K+ · 4.9★ (31) wp.org #1 wp.org ranks it 1 place above merit 3 To Top 60K+ · 4.8★ (54) wp.org #3 ↓1 4 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4,940) wp.org #8 wp.org ranks it 4 places below merit 5 WPFront Scroll Top 200K+ · 4.9★ (142) wp.org #6 ↑1 wp.org ranks it 1 place below merit 6 Back To The Top Button 4K+ · 5.0★ (28) wp.org #4 wp.org ranks it 2 places above merit 7 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #7 ↑3 8 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #9 wp.org ranks it 1 place below merit 9 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #10 ↑1 wp.org ranks it 1 place below merit 10 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1,281) wp.org #12 wp.org ranks it 2 places below merit 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #13 ↑8 wp.org ranks it 2 places below merit 12 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #16 ↓3 wp.org ranks it 4 places below merit 13 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #21 ↓6 wp.org ranks it 8 places below merit 14 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4,359) wp.org #23 ↓3 wp.org ranks it 9 places below merit 15 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #24 wp.org ranks it 9 places below merit 16 Back Button Widget 4K+ · 5.0★ (10) wp.org #11 ↑1 wp.org ranks it 5 places above merit 17 MakeITeasy Back To Top 2K+ · 5.0★ (2) wp.org #5 ↑1 wp.org ranks it 12 places above merit 18 Simple Scroll To Top WP 1K+ · 5.0★ (9) wp.org #22 wp.org ranks it 4 places below merit 19 Beam me up Scotty – Back to Top Button 1K+ · 5.0★ (5) wp.org #19 ↓1 20 Back to Top Button 60+ · 5.0★ (3) wp.org #14 wp.org ranks it 6 places above merit 21 NS Smooth Scroll Back to Top 100+ · 4.7★ (3) wp.org #15 ↓1 wp.org ranks it 6 places above merit 22 MM Back To Top — Scroll Up Button 100+ · 5.0★ (3) wp.org #20 ↓1 wp.org ranks it 2 places above merit 23 Scroll To Top 300+ · 3.0★ (2) wp.org #18 ↓1 wp.org ranks it 5 places above merit 24 Click to top 2K+ · 2.0★ (2) wp.org #17 ↓1 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.