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wp.org search vs our merit ranking: “blinds”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blinds”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

BlindMatrix e-Commerce shows at wp.org #5 but places #14 on merit, a gap of 9 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Adminify – White Label, Admin Menu Editor, Login Customizer places #8 on merit, 4.3★ from 109 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 M Chart 3K+ · 4.9★ (28) wp.org #1 2 Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93) wp.org #2 3 WP-Appbox 2K+ · 4.5★ (63) wp.org #3 4 AWP Classifieds 3K+ · 4.6★ (301) wp.org #6 wp.org ranks it 2 places below merit 5 Bulk Auto Image Alt Text (Alt tag, Alt attribute) optimizer (image SEO) 10K+ · 4.2★ (111) wp.org #7 wp.org ranks it 2 places below merit 6 Accessibility New Window Warnings 1K+ · 4.8★ (17) wp.org #4 wp.org ranks it 2 places above merit 7 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #10 wp.org ranks it 3 places below merit 8 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #15 wp.org ranks it 7 places below merit 9 ActiveCampaign Postmark for WordPress 50K+ · 4.7★ (30) wp.org #13 wp.org ranks it 4 places below merit 10 Accessibility Assistant – EAA ADA WCAG AODA 100+ · 4.3★ (9) wp.org #9 wp.org ranks it 1 place above merit 11 Text: AI chatbot, live chat & ticketing for customer service 100+ · 5.0★ (15) wp.org #23 wp.org ranks it 12 places below merit 12 Visual Builder for Contact Form 7 400+ · 3.7★ (6) wp.org #8 wp.org ranks it 4 places above merit 13 ووسلام – همگام سازی ووکامرس و باسلام 7K+ · 4.3★ (4) wp.org #11 wp.org ranks it 2 places above merit 14 BlindMatrix e-Commerce 10+ · 5.0★ (1) wp.org #5 wp.org ranks it 9 places above merit 15 Dashboard and Analytics for WooCommerce 70+ · 5.0★ (2) wp.org #14 wp.org ranks it 1 place above merit 16 SiteCare – Vulnerability Scanner 40+ · 5.0★ (2) wp.org #16 17 MotionKit – Visual GSAP Animation Builder for Elementor, Divi, Bricks & More 50+ · 5.0★ (2) wp.org #19 wp.org ranks it 2 places below merit 18 WDOnline Print All for WooCommerce 30+ · 0.0★ (0) wp.org #12 wp.org ranks it 6 places above merit 19 BCC All Emails 100+ · 0.0★ (0) wp.org #18 wp.org ranks it 1 place above merit 20 FetchPriority Featured Image 300+ · 0.0★ (0) wp.org #21 wp.org ranks it 1 place below merit 21 Accessibility Assistant – Readabler 300+ · 0.0★ (0) wp.org #22 wp.org ranks it 1 place below merit 22 Shrinkwell Image Optimizer 20+ · 5.0★ (1) wp.org #20 wp.org ranks it 2 places above merit 23 Send Emails — Newsletters, Automation & Email Marketing for WordPress 50+ · 5.0★ (1) wp.org #24 wp.org ranks it 1 place below merit 24 A Alt checker 20+ · 3.5★ (2) wp.org #17 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.