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wp.org search vs our merit ranking: “channel 9”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “channel 9”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GoSMTP – SMTP for WordPress shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 500K+ installs carry it up the search order; its 4.3★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #12 on merit, 4.9★ from 4132 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Feeds for YouTube (YouTube video, channel, and gallery plugin) 100K+ · 4.8★ (205) wp.org #1 2 Video Gallery – YouTube Playlist, Channel Gallery by YotuWP 10K+ · 4.7★ (322) wp.org #2 3 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #5 ↑1 2 too low 4 Automatic YouTube Gallery – Embed Auto-Updating YouTube Video Galleries, Feeds, Playlists & Channels 9K+ · 4.8★ (31) wp.org #3 1 too high 5 Boei – AI Chatbot, Live Chat & 50+ Channels 900+ · 5.0★ (30) wp.org #4 1 too high 6 Chat Widget: Floating Customer Support Button for 30+ Channels, Supporting SMS, Calls, and Chat – Bit Assist 9K+ · 4.9★ (111) wp.org #7 1 too low 7 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (434) wp.org #13 6 too low 8 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #12 4 too low 9 Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades 100K+ · 4.6★ (572) wp.org #14 5 too low 10 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #9 1 too high 11 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #10 1 too high 12 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #19 ↑2 7 too low 13 My YouTube Channel 5K+ · 4.4★ (39) wp.org #8 5 too high 14 Playlist Player for YouTube – Fast, Privacy-Friendly Playlists & Channel Feed 1K+ · 4.8★ (13) wp.org #6 ↓1 8 too high 15 Video Gallery – YouTube Gallery, Playlist & Video Grid 2K+ · 4.9★ (128) wp.org #16 1 too low 16 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #21 ↓3 5 too low 17 HTML5 Audio Player – The Ultimate No-Code Podcast, MP3 & Audio Player 10K+ · 4.6★ (169) wp.org #22 5 too low 18 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #24 6 too low 19 Gutenslider — Slider Block for the Block Editor 10K+ · 4.0★ (65) wp.org #17 2 too high 20 Embed YouTube Block – Fast Loading Videos, Shorts & Playlists 6K+ · 5.0★ (16) wp.org #15 5 too high 21 Reviews Widgets for Google & 45+ platforms by Repuso 1K+ · 4.8★ (25) wp.org #18 ↑1 3 too high 22 Paystack WooCommerce Payment Gateway 20K+ · 4.5★ (25) wp.org #23 1 too low 23 GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) wp.org #11 12 too high 24 Video Gallery Block – showcase your videos in a filterable gallery 1K+ · 4.2★ (6) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.