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wp.org search vs our merit ranking: “checkout phone validator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “checkout phone validator”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ProWebLook Phone, WhatsApp & Email Validator shows at wp.org #9 but places #19 on merit, a gap of 10 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Business Directory Plugin – Easy Listing & Member Directories for WordPress places #7 on merit, 4.6★ from 504 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Checkout Field Editor (Checkout Manager) for WooCommerce 400K+ · 4.9★ (1056) wp.org #1 2 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #2 3 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #8 ↓2 5 too low 4 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #10 ↓2 6 too low 5 Phone Validator with Flags for WooCommerce 1K+ · 5.0★ (9) wp.org #3 2 too high 6 WP Mobile Menu – The Mobile-Friendly Responsive Menu 70K+ · 4.7★ (256) wp.org #15 ↓3 9 too low 7 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #17 10 too low 8 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #7 1 too high 9 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #16 ↑1 7 too low 10 Clearout Email Validator – Real-Time Email Verification on WordPress Forms 500+ · 4.2★ (13) wp.org #5 5 too high 11 Serial Numbers – Ultimate License Manager for Selling, Licensing & Securely Delivering Digital Content with WooCommerce 1K+ · 4.7★ (78) wp.org #18 ↓4 7 too low 12 Address Validator for WooCommerce 90+ · 3.4★ (9) wp.org #6 ↓1 6 too high 13 Softech Country Phone Validator 100+ · 0.0★ (0) wp.org #4 9 too high 14 CapiFlow – Conversions API (CAPI) Tracking for WooCommerce 20+ · 5.0★ (3) wp.org #11 ↑2 3 too high 15 Paysera Payment Gateway for WooCommerce 7K+ · 2.9★ (16) wp.org #19 ↓4 4 too low 16 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #14 ↓3 2 too high 17 LeadConnector 20K+ · 2.3★ (11) wp.org #12 ↓3 5 too high 18 TrustLens – Fraud Prevention & Chargeback Defense for WooCommerce 20+ · 5.0★ (3) wp.org #24 ↓6 6 too low 19 ProWebLook Phone, WhatsApp & Email Validator — · 5.0★ (1) wp.org #9 10 too high 20 EU VAT Validator for WooCommerce 10+ · 0.0★ (0) wp.org #13 ↓3 7 too high 21 QRAuth – Passwordless & Social Login 30+ · 5.0★ (2) wp.org #22 1 too low 22 RaCar Checkout Manager for Brazilian Stores 10+ · 0.0★ (0) wp.org #20 ↓4 2 too high 23 Nombar BD Mobile Validator — · 0.0★ (0) wp.org #21 2 too high 24 Ballitech Checkout Fields for WooCommerce — · 0.0★ (0) wp.org #23 ↓4 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.