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wp.org search vs our merit ranking: “clean up media”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “clean up media”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Media Export & Clean shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 200+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #11 on merit, 4.8★ from 8,713 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Media Cleaner: Delete Unused Images & Clean Your Media Library 90K+ · 4.6★ (779) wp.org #1 2 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #2 3 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1,564) wp.org #5 ↓1 wp.org ranks it 2 places below merit 4 Media File Renamer: Rename Images & Files for SEO (AI-Powered) 40K+ · 4.6★ (448) wp.org #4 ↑5 5 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1,527) wp.org #6 ↓1 wp.org ranks it 1 place below merit 6 Advanced Media Offloader – Offload Media to Amazon S3, Cloudflare R2, DigitalOcean Spaces & More 8K+ · 4.7★ (48) wp.org #3 wp.org ranks it 3 places above merit 7 Media Sync 50K+ · 4.7★ (86) wp.org #7 ↓1 8 Social Media Feather 10K+ · 4.6★ (506) wp.org #16 ↓2 wp.org ranks it 8 places below merit 9 Disable Bloat for WordPress & WooCommerce – Speed Up & Clean Up Admin 10K+ · 4.8★ (100) wp.org #12 wp.org ranks it 3 places below merit 10 Export Media URLs 8K+ · 5.0★ (29) wp.org #8 ↓1 wp.org ranks it 2 places above merit 11 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #20 ↑4 wp.org ranks it 9 places below merit 12 Contact Form Clean and Simple 7K+ · 4.7★ (195) wp.org #14 ↓1 wp.org ranks it 2 places below merit 13 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #19 ↑4 wp.org ranks it 6 places below merit 14 Disable Media Sizes 10K+ · 5.0★ (23) wp.org #10 wp.org ranks it 4 places above merit 15 Media Library Tools – AI-Powered Rename, Clean & CSV Import/Export 1K+ · 4.7★ (14) wp.org #11 ↓3 wp.org ranks it 4 places above merit 16 Media Cloud Sync 1K+ · 4.9★ (13) wp.org #13 wp.org ranks it 3 places above merit 17 SEO Media Manager 5K+ · 4.8★ (18) wp.org #15 ↓3 wp.org ranks it 2 places above merit 18 Metricool – Social media and site statistics 90K+ · 4.4★ (23) wp.org #17 wp.org ranks it 1 place above merit 19 WP Original Media Path 5K+ · 4.9★ (38) wp.org #23 ↓4 wp.org ranks it 4 places below merit 20 Media Hygiene: Remove or Delete Unused Images and More! 4K+ · 4.2★ (41) wp.org #18 ↓3 wp.org ranks it 2 places above merit 21 Media Export & Clean 200+ · 5.0★ (3) wp.org #9 ↑2 wp.org ranks it 12 places above merit 22 Media Sweep – WordPress Media Cleaner 1K+ · 3.8★ (11) wp.org #21 ↓5 wp.org ranks it 1 place above merit 23 Clean unused shortcodes 300+ · 4.4★ (7) wp.org #22 ↓4 wp.org ranks it 1 place above merit 24 Media Tracker – Track Unused, Duplicate & Used Media 1K+ · 4.1★ (10) wp.org #24 ↓4

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.