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wp.org search vs our merit ranking: “cloud hosting”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “cloud hosting”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Cloudways WordPress Migrator shows at wp.org #14 but places #21 on merit, a gap of 7 places. Its 10K+ installs carry it up the search order; its 4.2★ average from 36 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #1 2 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #2 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 4 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #4 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #5 6 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #6 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #9 2 too low 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #8 9 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #7 2 too high 10 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #11 1 too low 11 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #12 1 too low 12 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #10 2 too high 13 Backup Migration 80K+ · 4.9★ (1338) wp.org #17 4 too low 14 JetBackup – Backup, Restore & Migrate 200K+ · 4.5★ (1056) wp.org #16 2 too low 15 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #23 8 too low 16 Limit Login Attempts Security – Brute Force Protection, 2FA, Firewall & Login Security 1M+ · 4.8★ (1489) wp.org #24 8 too low 17 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #22 5 too low 18 Media Cloud for Bunny CDN, Amazon S3, Cloudflare R2, Google Cloud Storage, DigitalOcean and more 7K+ · 3.5★ (116) wp.org #13 5 too high 19 Connect Matomo – Analytics Dashboard for WordPress 60K+ · 4.5★ (95) wp.org #20 1 too low 20 Everest Backup – WordPress Cloud Backup, Migration, Restore & Cloning Plugin 3K+ · 4.4★ (45) wp.org #15 5 too high 21 Cloudways WordPress Migrator 10K+ · 4.2★ (36) wp.org #14 7 too high 22 Autoship Cloud for WooCommerce Subscription Products 100+ · 4.6★ (37) wp.org #18 4 too high 23 WP-Stateless – Google Cloud Storage 4K+ · 3.9★ (51) wp.org #21 2 too high 24 Ergonet Cache 3K+ · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.